Broadcasting Telecasting (Apr-Jun 1957)

ONE OF THE KMTV (TV)'S FIVE YEARS IN TEACHING KMTV (TV) Omaha's pioneer educational series, Tv Classroom, is five years old this month — with a track record of results that seems to speak for itself in terms of college credits and sustained public interest. The program w as originated by KMTV and the U. of Omaha College of Adult Education in April 1952 as a Mondaythrough-Friday. 15-minute series. It is now telecast each Saturday morning, 52 weeks a year, and has been extended to 30 minutes. This is how KMTV (TV) capsules the series' accomplishments: ( 1 ) Over 400 KMTV viewers living in Nebraska, Iowa, Kansas and Missouri have enrolled for credit, and over 1,000 others received material for auditing the tv courses. (2) Thousands of others accepted college-level course material for viewing without seeking credit. (3) U. of Omaha this month started its 3 2d tv credit course this month. Enrollment and viewer support of Tv Classroom has climbed steadily the past five years, according to KMTV. Viewers pay a nominal fee to the university and buy the textbook, with fee including a study guide and grading service. Average course runs eight to ten weeks and, upon its conclusion, credit students report to U. of Omaha for a written exam. Viewers successfully completing a course receive three credit hours. Civic and educational officials have lauded KMTV and the university for the program's long and successful service. Says Owen Saddler. KMTV general manager: "We are proud to have pioneered educational television in our area. We believe the series has been successful and is capable of even greater service in the future." Dean Donald Emery. U. of Omaha College of Adult Education, feels ''any subject that can be taught on campus can be tauaht on television." Discussing plans for future Tv Classroom telecasts (I. to r.): KMTV Program Manager Lew Jeffrey; KMTV General Manager Owen Saddler; Mr. Donald Emery, Dean of the U. of Omaha College of Adult Education, and Paul Borge, Omaha faculty member in charge of Tv Classroom production. Guild Neighborhood House, the New York Board of Education and Language Research Inc.. an educational foundation at Harvard U. The sponsoring agencies view the project as "a pioneering experiment in schoolcommunity education designed to attain a closer relationship between school and community and to raise the sights of the entire neighborhood." "Here— KRIZ Phoenix says carrots improve the eyesight." Grant to BFA Will Support Cultural Radio-Tv Exchange A GRANT of S 12.250 was made last week to Broadcasting Foundation of America by the Rockefeller Foundation in support of a survey of a proposed international exchange of cultural radio and tv programs. BFA is a non-profit educational foundation. It plans to organize an exchange through stations in the U. S.. Western Europe and the Far East with BFA distributing music, drama, story, information, poetry and discussion programs. The idea would be to "stimulate conversation" between Europeans and Americans and Asiatics and Americans via radio and tv. according to Robert Redfield. U. of Chicago anthropologv professor and BFA board chairman. Seymour N. Siegel. director of WNYC New York and BFA executive vice president, said BFA first w ould try to bring "cultural radio materials" to the U. S"., placing them on both commercial and educational radio stations. The Rockefeller grant will be used to survey all of the U. S. radio stations, with the goal "cooperation of an adequate number of quality stations with influential metropolitan audiences.'" FIRST 100 MARKETS **4S THE BO*°' WHBF RADIO & TELEVISION the station of marketing success in the Quad-Cities REPRESENTED BY AVERY-KNODEL, INC. Radio and Television Stations are accused of Committing LIB EI SLANDER PIRACY PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION based upon acts of Station, Staff. Announcers, Speakers, Performers, Commentators You can't predict claims — BUT YOU CAN INSURE effectively against embarrassing loss by having our unique policy at almost trifling cost. WRITE FOR DETAILS AND RATES EMPLOYERS REINSURANCE CORPORATION 2 1 WEST TENTH STREET KANSAS CITY, MO. Broadcasting • Telecasting April 29,1957 • Page 113