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OPEN MIKE
A national baker buys a thousand viewers for just 46c on KCRG-TV. (Sure we'll tell you who.)
Channel 9 — Cedar Rapids — Waterloo, Iowa
ABC-TV for Eastern Iowa The Cedar Rapids Gazette Station
REPRESENTED NATIONALLY BY WEED TELEVISION.
"Based on February ARB Survey.
Page 24 • May 6, 1957
of vacationing ad and media representatives until their visit is complete, and, consequently, do not receive the benefit which might be derived from the appearance at the club.
I would appreciate [hearing] from executives interested in speaking at our club. Bob Edrington Henry Quednau Inc. 404 13th St. Tampa, Fla.
Raps GOP Statement
editor:
Certain statements [B«T, April 15] by Richard Guylay, former public relations director for the Republican National Committee, should be corrected.
The five minute "hitch-hike" on popular programs was first used in the 1944 campaign by J. Leonard Reinsch, then radio director for the Democratic national campaign and now tv and radio consultant to the Democratic National Committee.
In 1952, Mr. Reinsch suggested the use . . . in the television campaign. The time was too short to make necessary adjustments. It was agreed to consider the proposal well in advance of 1956. The five minute plan was adopted after consultation between Mr. Reinsch, acting for the Democratic National Committee, and the heads of the networks.
The Republicans are free to use ideas conceived by the Democratic Party, but let's give the credit for such ideas where they belong.
Jack Christie Television-Radio Director Democratic National Committee Washington, D. C.
Deme's Decals
editor:
An article . . . discussing the RCA Thesaurus "Shop at the Store With the Mike on the Door" promotion [B«T, April 22] indicates this plan was conceived by officials of RCA Recorded Program Services about two years ago.
The "Shop at the Store With the Mike
on the Door" promotion was first conceived
and used in Norwich, Conn., by the former
manager of this station, John Deme, in
1952. We found the promotion to be a
good one and it has been in continual use
since that time.
Don Lasser
General Manager
W1CH Norwich, Conn.
[EDITOR'S NOTE: B»T did not wish to implythat no other organization had used store decals in this type of merchandising. But as far as we know RCA Recorded Program Services is the first to conduct such a Dlan on a nationally syndicated basis.]
Arrow-Thru-Head Promotion
editor:
I appreciate the wonderful followup story of our NARTB convention activities in B«T April 15. We have done a whale of a business in arrows, as you can well imagine.
George W. Boiling
The Boiling Co.
New York City
Broadcasting • Telecasting