Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Central Iowa Loves WHO-TV I NCS No. 2 CIRCULATION DAYTIME HOMES NIGHTTIME HOMES WEEKLY DAILY WEEKLY DAILY WHO-TV Station B Station C 181,490 175,650 176,340 121,620 123,430 104,930 21 1,500 204,280 218,690 166,460 163,920 148,320 It gives us a lot of satisfaction that the new Nielsen N.C.S. No. 2 runs very parallel to the audience coverage shown by the 1955 Iowa Television Audience Survey. N.C.S. No. 2 now proves again that, day in and night out, WHO-TV gets into more Central Iowa homes than any other television station in the region! You who have known the WHO Radio operation, over the years, will understand the Central Iowa audience preference for WHO-TV. Decades of highest integrity, public service, confidence and believability all add up to a QUALITY audience and QUALITY RESULTS. WHO-TV is part of Central Broadcasting Company, which also owns and operates WHO Radio. Des Moines WOC-TV, Davenport WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO WHO |WHO WHO WHO WHO-TV Channel 13 • Des Moines Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc. National Representatives. Affiliate ROADCASTING • TELECASTING May 6. 1957 • Page 33