Broadcasting Telecasting (Apr-Jun 1957)

ADVERTISERS & AGENCIES problems — certainly the vhf-uhf situation would vanish. But the dislocation to both broadcasters and the public would be radical. After all there are close to 40 million tv sets in the hands of the public, and the vast majority (some 33-35 million) are vhf. But in practice a shift of tv to all-uhf — or the shift of tv to uhf in a major geographical area of the country — would involve a transition period of at least 10 years. During this time, present vhf stations would undoubtedly operate on both vhf and uhf. . But, before doing anything so harsh, the Commission said (still in its June 1956 re port) that it needed more information about the potentialities of uhf. To this end an allindustry group was formed last year. It has the British-sounding name of Television Allocations Study Organization, and is under the direction of Dr. George R. Town, former Iowa State U. professor and before that a tv engineer with the Stromberg-Carlson Co. in Rochester, N. Y. TASO, as it is more commonly known in the trade, comprises a steering board representing five major elements in broadcasting. These are NARTB, the industry's trade association; Radio-Electronics-Telev ision Manufacturers Assn.; Maximum Service Telecasters Inc., a group of major operating stations; Committee for Competitive Tv. a uhf group, and Joint Council on Educational Television, an educational group. TASO has set up panels of technical experts to delve into various aspects of the uhf "problem." Its findings will be relayed to the FCC as a report, not a recommendation, sometime in about a year or 18 months. At that time, the Commission will again be faced with the intermixture problem. What will eventuate is anyone's guess. One other move is underway. This is the HOW TV STANDS IN THE TOP 125 MARKETS HERE are the top 125 television markets, with a list of the facilities in each of them. Usually, the first 100, or 200, markets in the United States are ranked numerically. For television, however, there is no single, numerical listing of top markets that is accepted by even a majority of broadcasters. The Census Bureau computes market rankings by metropolitan districts; NBC issues no listing at all; CBS uses one system, ABC another. Advertising agencies tailor-make their rankings. In order to cover the top markets, B*T's list below encompasses 125 areas, arranged alphabetically. It is primarily based on the ABC and CBS tabulations submitted to the FCC in the protracted deintermixture hearings of the past several years. The listing of available facilities in these markets was taken from B»T's Telestatus (see pages 39-49). Each market includes the operating stations and those authorized but not operating, including call letters, channel number and network affiliation. Those stations not yet on the air are identified by a black diamond ( ♦ ) following the channel number. All footnote explanations ( + ) are reported within each market listing. Non-commercial, educational stations are identified by an asterisk (*) following the channel. AKRON WAKR-TV (49) ABC AL8ANY-SCHENECTADY-TROY WRGB (TV) (6) + NBC WTRI (TV) (35) ABC WCD<V (TV) (41) CBS WTVZ (TV) (17*)# WPTR-TV (23)^ + Ch. 6 to be moved to Syracuse. ALBUQUERQUE KOB-TV (4) NBC KOAT-TV (7) ABC KGGM-TV (13) CBS ALLE\'TOWM-BETHLEHEM-EASTON WLEV-TV (51) NBC WGLV (TV) (57) ABC WQCY (TV) 39* WFMZ-TV (67)4 ATLANTA WSB-TV (2) NBC WAGA-TV (5) CBS WLWA (TV) (11) ABC WETV (TV) (30* )♦ WATL-TV (36)^ ATLANTIC CITY WHTO-TV (46)4 WOCN (TV) (52)4 AUGUSTA (GA.) WJBF (TV) (6) ABC, NBC WRDW-TV (12) CBS AUSTIN (TEX.) KTBC-TV (7) ABC, CBS, NBC BAKERSFIELD KERO-TV (10) NBC KBAK-TV (29) CBS. ABC BALTIMORE WMAR-TV (2) CBS WBAL-TV (11) NBC WAAM (TV) (13) ABC WTLF (TV) (18)4 WITH-TV (72)4 BATON ROUGE WBRZ (TV) (2) ABC, NBC WAFB-TV (28) CBS WCNS (TV) (40)* July BEAUMONT-PORT ARTHUR KFDM-TV (6) CBS, ABC KPAC-TV (4)* KBMT (TV) (31)^ Ch. 12 open BliVGHAMTON (N. Y.) WNBF-TV (12) CBS, ABC, NBC WINR-TV (40)4 W.QTV (TV) (46*)4 BIRMINGHAM WBRC-TV (6) CBS WBIQ (TV) (10*) WABT (TV) (13) NBC, ABC WBMG (TV) (42)4 BRIDGEPORT-STAMFORD-NORWALK WICC-TV (43) ABC WSTF (TV) (27)4 WCTB (TV) (71*)4 BOSTON-MANCHESTER-BROCKTON WGBH-TV (2*) WBZ-TV (4) NBC WNAC-TV (7) CBS, ABC WMUR-TV (9) ABC VHDH-TV (5)4 WXEL (TV) (38)4 WJDW (TV) (44)4 WHEF-TV (62)4 BROWNSVILLE-HARLINGEN-McALLEN KJBT-TV (4) CBS, ABC BUFFALO WGR-TV (2) ABC WBEN-TV (4) CBS WBUF (TV) (17) NBC WTVF (TV) (23*)4 WNYT-TV (59)4 Great Lakes Tv Inc., initial decision (7)4 CANTON WTLC (TV) (29)4 CFOAR RAPIDS WMT-TV (2) CBS KCRG-TV (9) ABC CHARLESTON (S. C.) WUSN-TV (2) NBC WCSC-TV (5). CBS, ABC CHARLESTON-HUNTINGTON (W. VA.) WSAZ-TV (3) NBC WCHS-TV (8) WHTN-TV (13) ABC, TBS WKNA-TV (49)4 CHARLOTTE WBTV (TV) (3) CBS, ABC WSOC-TV (9) NBC WQMC (TV) (36)4 CHATTANOOGA WRGP-TV (3) NBC WROM-TV (9) (from Rome, Ga.) WD^F-TV (12) ABC, CBS CHICAGO WBBM-TV (2) CBS WNBQ (TV) (5) NBC WBKB (TV) (7) ABC WGN-TV (9) WTTW (TV) (11*) WIND-TV (20)4 WHFC-TV (26)4 WOPT (TV) (44)4 CINCINNATI WLWT (TV) (5) NBC WCPO-TV (9) ABC WKRC-TV (12) CBS WCET (TV) (48*) WQXN-TV (54)4 CI^VELAVD KYW-TV (3) NBC WEWS (TV) (5) ABC WJW-TV (8) CBS WHK-TV (19)4 WERE-TV (65)4 CO<u«"BIA (S. C.) WIS-TV (10) ABC, NBC WNOK-TV (67) CBS COLUMBUS (OHIO) WLWC (TV) (4) NBC WTVN-TV (6) ABC WBNS-TV (10) CBS WOSU-TV (34*) CORPUS CHRISTI KRIS-TV (6) NBC, ABC KSIX-TV (10) CBS KVDO-TV (22) DALLAS-FORT WORTH KRLD-TV (4) CBS WBAP-TV (5) ABC, NBC WFAA-TV (8) ABC, NBC KFJZ-TV (11) DAVENPORT-ROCK ISLAND-MOLINE WHBF-TV (4) CBS. ABC VOC-TV (6) NBC Ch. 8 open. DAYTON WLWD (TV) (2) ABC, NBC WHIO-TV (7) CBS WIFE (TV) (22)4 DENVER KTVR (TV) (2) KOA-TV (4) NBC KRMA-TV (6*) KLZ-TV (7) CBS KBTV (TV) (9) ABC DFS MOINES (AMES) WOI-TV (4) ABC KRNT-TV (8) CBS WHO-TV (13) NBC KDPS-TV (11*)4 KGTV (TV) (17)4 DETROIT-WINDSOR WJBK-TV (2) CBS WWJ-TV (4) NBC WXYZ-TV (7) ABC CKLW-TV (9) CBC WTVS (TV) (5P*) WBID-TV (50)4 DULUTH-SUPERIOR KDAL-TV (3) CBS, ABC WDSM-TV (6) NBC WFTV (TV) (38)4 Ch. 10 open EL PASO-CIUDAD JUAREZ KROD-TV (4) ABC, CBS XEJ-TV (5) KTSM-TV (9) NBC KILT (TV) (13) ERIE WICU (TV) (12) NBC, ABC WSEE (TV) (35) CBS EVANSV1LLE (IND.)HEVDERSON (KY.) WTVW (TV) (7)+ ABC WEHT (TV) (50) CBS WFIE (TV) (62) NBC + Ch. 7 to be moved to Louisville; uhf to be substituted. FLIVT-SAGINAWBAY CITY WNEM-TV (5) NBC, ABC WKNX-TV (57) CBS WJRT (TV) (12)4 FORT WAYNE WANE-TV (15) CBS, ABC WKJG-TV (33) NBC FRESNO KFRE-TV (12)+ CBS KMJ-TV (24) NBC KVVG (TV) (27) KJEO (TV) (47) ABC KBID-TV (53)4 + Ch. 12 to be moved to Santa Barbara; uhf to be substituted. GRAND RAPIDSKALAMAZOO WKZO-TV (3) CBS, ABC WOOD-TV (8) NBC. ABC WMCM (TV) (23)4 GREENSBORO-WINSTON-SALEMHIGH POINT WFMY-TV (2) CBS. ABC WSJS-TV (12) NBC WTOB-TV (26) ABC HARRISBURG WHP-TV (55) CBS WTPA (TV) (71) ABC WCMB-TV (27)4 HARTFORD-NEW BRITAIN WHCT (TV) (18) CBS WNBC (TV) (30) NBC WTIC-TV (3)4, September WCHF (TV) (24*)4 HOUSTONGALVESTON KPRC-TV (2) NBC KUHT (TV) (8*) KGUL-TV (11) CBS KTRK (TV) (13) ABC KXYZ-TV (29)4 KNUZ-TV (39)4 INDIANAPOLISBLOOMINGTON WTTV (TV) (4) ABC WFBM-TV (6) NBC WISH-TV (8) CBS WLWI (TV) (13)4 September JACKSON (MISS.) WLBT (TV) (3) NBC, ABC WJTV (TV) (12) CBS, ABC JACKSONVILLE WMBR-TV (4) CBS, ABC WJHP-TV (36) NBC. ABC WET J (TV) (7*)> WFGA-TV (12)# WQIK-TV (30)4 JOHNSTOWN. ALTOONA (PA.) WJAC-TV (6) NBC WFBG-TV (10) CBS, ABC. NBC WARD-TV (19) CBS KANSAS CITY WDAF-TV (4) NBC KCMO-TV (5) CBS KMBC-TV (9) ABC KNOXVILLE WATE-TV (6) NBC WBIR-TV (10) CBS WTVK (TV) (26) ABC Page 36 • May 6, 1957 Broadcasting Telecasting