Broadcasting Telecasting (Apr-Jun 1957)

A monthly situation report on Bwmm TPBF U EfiTJ^T II present and planned tv stations ■ mm mm K»«3P mmwQL m Mmw mSm and television network shows March 1957 Total U. S. Stations on Air: 497 (Commercial: 473; Educational: 23) Total Cities with Tv Stations: 314 Total Tv Homes: 38,700,000 (B-T Estimate as of Jan. 1, 1957) HOW TO READ THIS LISTING Each station or grantee is listed in the city where licensed. Triangle (►): station on air with regular programming. Date of grant is shown for permittees, followed by planned starting date when known. Channel number is in parentheses, followed by national network affiliations and sales representatives, estimated sets in coverage area and station's highest one-time hourly rate. Set figures are provided by stations. Queries on set figures should be directed to stations. Asterisk (*): non-commercial outlet. Dagger (t): not interconnected. Data on station color equipment: N, equipped for network color: LS. local colo' slides; LF, local color film; LL, local live color. ALABAMA ANDALUSIAf — ► WAIQ («2) BIRMINGHAM— ► WABT (13) NBC, ABC; Harrington, Righter, Parsons; 370,000; N; $800 ► WBIQ (»10) ►-WBRC-TV (6) CBS; Katz: 370,000; N; $850 WBMG (42) 11/29/56-Unknown DECATUR— ► WMSL-TV (23) NBC, CBS, ABC; McGillvra: 35,000; N; $150 DOTHAN— ► WTVY (9) CBS, ABC; Young; 59,600; N; $150 FLORENCE — WOWL-TV (41) 1/30/57-Unknown MOBILE— ► WALA-TV (10) NBC, ABC; H-R; 175,000; N; $450 ► WKRG-TV (5) CBS; Avery-Knodel ; 167,000; N; $450 MONTGOMERY— ► WCOV-TV (20) CBS, ABC; Young, 78,600; N; $200 ► WSFA-TV (12) NBC; Katz; 146,969; N; $450 MUNFORDf— ► WTIQ (*7) SELMAf — WSLA (8) 2/52/54-Unknown ARIZONA FLAGSTAFF— KOLF-TV (9) 5/29/56-Unknown MESA (PHOENIX)— ► KVAR (12) NBC; Raymer; 175,825; N; $450 PHOENIX— ► KOOL-TV (10) CBS; Hollingbery; 181,000; N; $500 ► KPHO-TV (5) Katz; 152,555; N; $450 ► KTVK (3) ABC; Weed; 175.000; N. LF, LS; $400 TUCSON— ► KGUN-TV (9) ABC; Headley-Reed; 190.000; N, LF, LS; $300 ► KOLD-TV (13) CBS; Hollingbery; 59,200; $300 ► KVQA-TV (4) NBC; Branham; 59,100; N; $300 YUMA— : ► KIVA (11) CBS, NBC, ABC; Raymer; 33,000; $200 KYAT (13) 1/25/56-Unknown ARKANSAS EL DORADO— ► KRBB (10) NBC, ABC; O'Connell; 55,000; $200 FORT SMITH— >■ KFSA-TV (22) NBC, ABC; Pearson: 40.600; $200 ► KNAC-TV (5) CBS; H-R; 61,367; $250 HOT SPRINGS— KSPS (9) 2/16/56-Unknown JONESBOROt— KBTM-TV (4) 1/12/55-Unknown (Satellite of KATV Pine Bluff) LITTLE ROCK— ► KARK-TV (4) NBC; Petry; 159,904; N; $45fl Broadcasting • Telecasting ► KTHV (11) CBS; Branham; 237.100; N; $450 KATV (7) (See Pine Bluff) PINE BLUFF— ► KATV (7) ABC; Averv-Knodel; 235,000; N; $450 TEXARKANA— ► KCMC-TV (6) (See Texarkana, Tex.) CALIFORNIA BAKERSFIELD— ► KBAK-TV (29) CBS, ABC; Weed; 110,000; $300 ► KERO-TV (10) NBC; Petry; 153,000; N; $500 BERKELEY (SAN FRANCISCO)— ► KQED (*9) CHICO— ► KHSL-TV (12) CBS, ABC; Avery-Knodel; 72, 560; $250 EUREKA ► KIEM-TV (3) CBS, ABC, NBC; Blair Tv Assoc.; 36,500; $250 KHUM-TV (13) 1/16/56-Unknown FRESNO— ► KFRE-TV (12) CBS; Blair; 252,300; N, LF, LS; $650 ► KJEO (47) ABC; Branham; 185,710; N, LL, LS; $500 ► KMJ-TV (24) NBC; Raymer; 176,000; N, LF, LS; $550 KVVG (27) (See Tulare, Calif.) KBID-TV (53) See footnote LOS ANGELES ► KABC-TV (7) ABC; Katz; 2,722,819; $2,000 ► KCOP (13) Petry; 2,722,819; $1,250 ► KHJ-TV (9) H-R; 2,722,819; N; $1,500 ► KNXT (2) CBS; CBS Spot Sis.; 2,722,819; N, LS, LF, LL; $3,500 ► KRCA (4) NBC; NBC Spot Sis.; 2,722,819; N, LL, LS, LF: $3,600 ► KTLA (5) Raymer; 2,722,819; N, LS, LF, LL; $1,500 ► KTTV (11) Blair; 2,722,819; $2,000 KBIC-TV (22) 2/10/52-Unknown MODESTOf— KTRB-TV (14) 2/17/54-Unknown OAKLAND (SAN FRANCISCO) — Channel Two Inc. (2) Initial Decision 6/20/56 REDDING— »-KVIP (7) NBC, ABC; Branham; 60,000; N; $225 SACRAMENTO ► KBET-TV (10) CBS: H-R; 385.249; N, LF. LS; $700 ► KCCC-TV (40) ABC; Weed; 153,000; $450 ► KCRA-TV (3) NBC; Petry; 354,401; N, LF, LS; $750 KGMS-TV (46) 3/2/56-Un known SALINAS (MONTEREY)— ► KSBW-TV (8) CBS. ABC, NBC; H-R; 349,924. N; $350 SAN DIEGO— ► KFMB-TV (8) CBS; Petry; 449,928; N; $900 ► KFSD-TV (10) NBC; Katz; 400,000; N; $800 SAN FRANCISCO— ► KGO-TV (7) ABC; Blair; 1,206,717; $1,700 ► KPIX-TV (5) CBS; Katz; 1,206,717; N, LF, LS; $1,700 ► KRON-TV (4) NBC; Peters, Griffin, Woodward: 1,206,717; N, LL, LS, LF; $1,700 ► KSAN-TV (32) Stars National; 302,000; $115 KBAY-TV (20) 3/11/53-Unknown KPRT (26) 12/20/56-Unknown SAN JOSEf— ► KNTV (11) ABC, CBS, NBC; Weed; 244,100; $250 SAN LUIS OBISPO— ► KVEC-TV (6) ABC, CBS; H-R; 102.966; $200 SANTA BARBARA— ► KEYT (3) NBC, ABC, CBS; Hollingbery; 227,918; $450 STOCKTONf— ► KOVR (13) ABC; Avery-Knodel; 395,000; $650 TULARE— ► KWG (27) Bernard; 155,700; $325 COLORADO COLORADO SPRINGS— ► KKTV (11) CBS. ABC; Boiling; 68,820; $250 i~ KRDO-TV (13) NBC; Pearson; 44.000; $175 DENVER— ► KBTV (9) ABC; Peters, Griffin, Woodward; 427,408; $650 ► KLZ-TV (7) CBS; Katz; 427,408; N; $750 ► KOA-TV (4) NBC; NBC Spot Sis.; 427,408; N; $750 SAVE this monthly Telestatus section. Additional copies are available. Write Readers Service Dept., Broadcasting • Telecasting. 1735 DeSales St., N. W„ Washington 6, D. C. * KRMA-TV (*6) ► KTVR (2) Blair Tv Assoc.; 427,408; $500 GRAND JUNCTIONf— ► KREX-TV (5) NBC, CBS, ABC; Holman; 22,361; $120 MONTROSE— ► KFXJ-TV (10) (Satellite of KREX-TV) PUEBLO— ► KCSJ-TV (5) NBC; Pearson; 56,312; $155 CONNECTICUT BRIDGEPORT— ► WICC-TV (43) ABC; Young; 72,340; $200 WCTB (*71) 1/29/53-Unknown HARTFORD— ► WHCT (18) CBS; CBS Spot Sis.; 351,581; $650 WCHF (*24) 1/29/53-Unknown WTIC-TV (3) 7/25/56-September NEW BRITAIN— ► WNBC (30) NBC; NBC Spot Sales; 334,703; N; $600 NEW HAVENf— ► WNHC-TV (8) ABC, CBS; Katz; 948,702; N, LF. LS; $800 WELI-TV (59) H-R; 6/24/53-Unknown NEW LONDONf — WNLC-TV (26) 12/31/52-Unknown NORWICHf— WCNE (*63) 1/29/53-Unknown STAMFORDf— WSTF (27) 5/27/53-Unknown WATERBURY— ► WATR-TV (53) ABC; Stuart; 217,554; $200 DELAWARE WILMINGTON— ► WPFH (12) Raymer; 2,051,000; N; LS, LF; $1,000 DISTRICT OF COLUMBIA WASHINGTON— ► WMAL-TV (7) ABC; H-R; $1,200 ► WRC-TV (4) NBC; NBC Spot Sis.; 754,000; N: $1,250 >■ WTOP-TV (9) CBS; CBS Spot Sis.; 644,000; N„ LF, LS; $1,800 ► WTTG (5) Weed; 700,000; N; $720 WOOK-TV (14) 2/24/54-Unknown FLORIDA DAYTONA BEACHf— ► WESH-TV (2) Petry; 60.000; N; $200 FORT LAUDERDALE— ► WITV (17) ABC; Forjoe; 273,000; $500 FORT MYERSf— *~ WINK-TV (11) CBS, ABC; McGillvra; 23.900; $150 FORT PIERCEf — WTVI (19) 4/19/55-Unknown JACKSONVILLE— ► WJHP-TV (36) NBC, ABC; Petry; 107,750; N; $300 ► WMBR-TV (4) CBS, ABC; CBS Spot Sis.; 272,500; N; $850 WETJ (*7) 2/28/57-Unknown WFGA-TV (12) 8/31/56-Unknown WQIK-TV (30) 8/12/53— Unknown MIAMI— ► WCKT (7) NBC; NBC Spot Sis.; 391,000; N. LF, LS: $950 ► WTHS-TV<*2) >-WTVJ (4) CBS; Peters, Griffin, Woodward; 395,000; N, LL, LF, LS; $1,000 «► WITV (17) See Fort Lauderdale WMFL (33) 12/9/f>3-Unknown WPST-TV (10) 2/8/57-Unknown WGBS-TV (23) (See footnote) ORLANDO— >■ WDBO-TV (6) CBS, ABC, NBC; Blair Tv Assoc.; 174,500; N; $450 WEAL-TV (18) 9/21/55-Unknown WORZ Inc. (9) Initial Decision 8/10/55 PANAMA CITY— ► WJDM (7) ABC, CBS, NBC; Hollingbery; 30,100; $150 PENSACOLA— *■ WEARTV (3) ABC, CBS; Hollingbery; 174,500: N; $300 WPFA-TV (15) See footnote ST. PETERSBURG— ► WSUN-TV (38) ABC; Venardr 215.80P; $400 TALLAHASSEE— ► WCTV (6) See ThomasviUe, Ga. . TAMPA— »• WF LA-TV (8) NBC; Blair;. -350.000; N, LF, LS; $750 ►> WTVT (13) CBS; Katz; 340,000; N, LF. LS; $750 WEST PALM BEACH— ► WEAT-TV (12) ABC, CBS; H-R; 140,000; $250 ► WPTV (5) NBC, CBS; Blair Tv Assoc.; 109,650; N; $275 GEORGIA AL8ANYT— » WALB-TV (10) ABC. NBC; Venard; 45,000: $260 May 6, 1957 • Page 3"9