Broadcasting Telecasting (Apr-Jun 1957)

ADVERTISERS & AGENCIES America s most copied radio station! I! KLZ Radia Many other fine stations throughout the nation have copied (with our blessings) KLZ's commercially successful _ ART GOW SHOW PAT GAY SHOW DENVER AT NIGHT STARR YELLAND'S PARTY LINE KLZ-Radio is proud of the opportunity to make this contribution . . . making Radio even a better buy than ever! KLZ is Ht&te than a radio station KLZ is a selling force! CBS IN DENVER KIT KATZ REPRESENTED ANA West Coast Meet Plans Workshops on Media and PR WORKSHOP sessions on media and publi relations-publicity occupy a major place c the agenda of the 11th annual Assn. of Na tional Advertisers' West Coast meeting, t be held Wednesday-Friday at the Arrowhea I Springs Hotel. San Bernardino, Calif. The media session Thursday afternoo | will open with a discussion on significar changes in media and what they mean t| advertisers. Then a panel of six advertisei jj and two agency men will discuss the medi philosophy of their organizations, to be il i lustrated by case histories from all medi; The session will conclude with an open dis , cussion. A four-member panel will talk o how public relations and product publicit helos make advertising more effective at thi ; Friday morning session, which also will in elude an open discussion. The meeting's opening session Wednesday afternoon will be addressed by Edwin W Ebel, vice president for advertising, Genera Foods Corp., on "Do We Advertise Good: to Advertise Them or to Sell Them?" William A. Hart, president, Advertising Re | search Foundation, on "Proposed — a $500. 000 Look at Magazine Readers," anc Donald H. McCollum. vice president Schwerin Assoc., on "Why Tv Commercial; Sell — or Don't Sell." ANA President Paul B. West will speak on management techniques at the Thursday morning session. A West Coast advertisei will discuss "What Management Expects ot Advertising Today." and Prof. Albert Fre\ of Dartmouth will report on the significance of the ANA agency study to general as well as advertising management. The Friday agenda includes Arthur C. Nielsen Jr., executive vice president, A. C. Nielsen Co., whose subject is "Common Errors and How to Avoid Them in Building a Strong Franchise Under Today's Marketing Conditions." Copies Absorbs Martin Agency, Plus Some Employes, Accounts ABSORPTION of The Martin Co. agency,! and several of its employes and accounts by the Caples Co. was consummated last week, with Mark T. Martin, head of the former, agency joining Caples as vice president. Negotiations also included personnel shifts from the Martin agency's Dallas and Louisville offices, with the fate of Martin's other two offices (Nashville and St. Louis) not revealed. Moving to Caples are such radio-tv accounts as Highland Church of Christ, Dad's Root Beer Co. and Willard Tablet Co. The only constantly active broadcast account among over 70 clients at Caples is Union Pacific Railroad, which uses network and spot radio-tv. The agency also is reviving its Play Marko bingo game, which it produced for tv stations before the FCC declared the program a lottery in 1956. The U. S. Court of Appeals subsequently reversed the Commission this year [B»T, April 1, March 18]. Caples Co. maintains headquarters in Chicago and branches in New York, Omaha. Los Angeles and Portland, Ore. Page 60 • May 6, 1957 Broadcasting Telecasting