Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

IVlvACiJli X XX a INI ANY OTHER STATIONS KMOX delivers more homes daily than any combination of any other two stations in the St. Louis market. Add one station —any major station— to your basic KMOX schedule and reach virtually as many homes as the total combined audience of all stations, not including KMOX. KMOX alone will deliver 84.4% of all radio homes in St. Louis in only one week! This is based on the Cumulative Pulse "Unduplicated" Audience of Metropolitan St. Louis, November, 1 956. You may project it as far as you wish ... the KMOX 50,000 watt, clear channel signal is your abacus. Weight your formula with CBS Radio and top local KMOX programming that wins more quarter-hourfirsts Pulse after Pulse than all other stations combined and you can only conclude . . . KMOX is your basic Choice in St. Louis! THE VOICE OF ST. LOUIS KMOX CBS owned and operated Represented by CBS Radio Spot Sales