Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000813
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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MRS. TYLER ISA OMMERCIAL MINUTE MPRESSION AND AN ADVERTISER BUYS OVER 26 MILLION OF THEM I A SINGLE WEEK WITH JUST FIVE UNITS OF CBS RADIO'S DAYTIME DRAMA! Put it another way: an advertiser reaches over 8 million different Mrs. Tylers (and their families) each more than three times a week with solid, one-minute impressions each time. At just about the lowest costper-thousand available in any medium. Today -with so much money going into once-a-week or once-a-month advertisingit makes good sense to extend and insure your budget with this kind of frequency and reach. And it makes most sense to fit your message into identifiable programs with a beginning and an endspecific dramas to tune to every day. That's why you find companies that sell low-cost, high-turnover products, companies like Colgate-Palmolive, General Foods and Lever Brothers, all buying (and rebuying) daytime drama on CBS Radio. OR FREQUENCY YOU CAN AFFORD AND NEED. . .THE CDS RADIO NETWORK