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NEWS COVERAGE Helps MAKE
K-NUZ No.1
Radio Station in Houston
Big Mike No. 3
plus
Houston's Largest News Staff (6 FULL-TIME NEWSMEN) MAKE K-NUZ 1st in NEWS
No. 1 in Hooper, Pulse, Nielsen and Cumulative Pulse
HOUSTON'S 24 HOUR MUSIC AND NEWS
National Reps.: FORJOE & CO. — Southern Reps.:
New York • Chicago • lot Angeles • CLARKE BROWN CO.—
San Francisco * Philadelphia * Seattle Dallas * New Orleans * Atlanta
IN HOUSTON, CALL DAVE MORRIS, JAckson 3-2581
ADVERTISERS & AGENCIES
Florida Citrus Group Sets Tentative $4 Million for Ads
THE largest advertising budget in the Florida Citrus Commission's history tentatively was set up yesterday as the commission instructed its agency, Benton & Bowles, to present a program for the 1957-58 season calling for expenditure of $4 million, with an additional $400,000 to be held in reserve for later disposition.
The proposed program will be presented for the commission's approval at its June meeting.
Advertising expenditures for the current season will be approximately $3,150,000, including a special $250,000 push approved yesterday for processed products, which are in heavy supply. This supplemental program will run between mid-May and June 30. end of the fiscal year.
Citrus Commission advertising money is] raised by a per-box tax on all fruit moving in commercial channels. The legislature, now in session, has approved an increase from three cents to five cents per box in the orange tax, making extra money available for the next two seasons.
The tax now stands at five cents per box on oranges, tangerines, temples and tangelos and at six cents on grapefruit.
It is estimated the total commission in ! come from the taxes will be slightly over $'i million, of which it is contemplated $4 mil lion will go into consumer advertising About a million dollars generally goes intc merchandising work, with other funds beinj divided among research, administration transportation studies, public relations anc other promotional items.
Since income depends on crop size anc disposition, all budgets are of a tentative nature and subject to frequent change.
Kabaker Adds Local Programs At Compton Los Angeles Office
COMPTON Adv., Los Angeles, has ap pointed Alvin Kabaker, vice president o radio and television of that office, to hand! local radio and television as well as nationa programming for the Los Angeles office. Mi Kabaker, simultaneously, announced nev staff appointments and local program pur chases.
Staff changes include assignment of super vision of local television production to Jo Agnello, in addition to other productioi duties, and he, along with Mickie Kies wh was transferred from another departmenl will be reporting to Mr. Kabaker.
Robert Howell and Marjorie Bane wil continue as production supervisors. Shirk; Willson is business manager for the tv group
New local television purchases includ the week-end home baseball games of th Los Angeles Angels for Volkswagen Dealer Assn. and M. K. Goetz Brewing on KHJ TV; Bill Brundige sportscast five days week ly for the latter sponsor on KHJ-TV; an< Clete Roberts Reports, alternate Sundays oi KNXT (TV) for Lincoln Savings & Loai = Assn. George Putnam continues througl Compton for Bond Clothes, five days weekl; over KTTV (TV) Los Angeles.
Page 64 • May 6, 1957
Broadcasting • Telecastin