Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000817
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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— all over the tablecloth: he's writim "Sure, we see all kinds in here," says bar-custodian Umberto at Danny's Hideway (where THE agency elite of New York meet) . "But this guy . . . he's drawing a map like crazy on our snow-white damask with a black grease pencil. Of what? State of Maine, that's what ! "Guess he had reasons to be excited. Seems he just absorbed the latest TV Trendex* from up there — and what a whooperoo ! That WABI-TV waltzes off with 17 of the top 20 shows ! Gets the best rated multi-weekly show, best film show, best local show, best news show, best sports show, best weather show, best network show — day or night. " How superman can you be? And all the studies prove WABI-TV a bull-dozer in audiences, coverage, dollar-for-dollar value — the works ! Can't understand why anybody'd advertise any other way up there in Maine !" Neither can we. Whether you want No. 1 television coverage or No. 1 radio coverage in the fastest-growing part of Maine — the writing's clear on the tablecloth. Buy WABI-TV or WABI Radio super-team with super-steam. If you're looking for a hideaway, go to Danny's. But if you want to put your product out on the table, for buyers' grabs, tell the Maine market about it via this high-compression combination. It's something to write home about — on anybody's tablecloth ! * Trendex, Oct. '56 ** Good memory, that Umberto. Probablykept the tablecloth and memorized it. AM TV _ , , George P. Hollingbery— Nationally Represented by: „,.?,._. ■ j r ' Kettell-Carter — New England BANGOR, MAINE General manager: Leon P. Gorman, Jr. affiliated with The Downeast Network — WIDE, Biddeford; WPOR, Portland; WRKD, Rockland; WTVL, Waterville.