Broadcasting Telecasting (Apr-Jun 1957)

ADVERTISERS & AGENCIES idents and account executives at Beaumont & Hohman, join Cunningham & Walsh in executive capacities not announced. Henry Hohman, B & H president, announced simultaneously he will work indefinitely in an advisory capacity with C & W in Chicago. Among radio and/ or tv accounts moving to C & W are Brearley Co., Dale Carnegie Courses, Grand Hotel, Grayline Assn., TruAde Co. and Northern Great Lakes Area Council. Messrs. Davis and Thomas will work on these accounts. Other personnel additions will be announced later, Mr. Hill said. Cunningham & Walsh is moving into new 16th floor headquarters at 6 N. Michigan Ave. in Chicago, with a renovation project slated to be completed by May 15. Traviesas Appointed by BBDO To Manage Radio-Tv Activities HERMINIO TRAVIESAS. BBDO vice president and in charge of Lucky Strike radio and television activities for seven years, has been appointed manager of the tv-radio department of BBDO, it was announced last week by Charles H. Brower, general manager of the agency. Robert L. Foreman, recently named an executive vice president of the agency, remains in over-all supervision of all tv and radio for the agency in addition to his new responsibility as chairman of the plans board. Mr. Traviesas joined BBDO in 1950. He was with CBS before that in New York from 1947 to 1950 as network tv sales service manager; and with NBC in New York from 1937 to 1947 as traffic manager in the international division and salesman for international accounts of the radio recording division. He has supervised such shows for Lucky Strike as Your Hit Parade, the Robert Montgomery Show, Private Secretary and the Jack Benny Show. American Chicle Buys 'Sugarfoot' AMERICAN CHICLE Co. (Dentyne, Clorets and Rolaids), New York, has signed to sponsor ABC-TV's new adult western series, Sugarfoot starting Sept. 17 (alternate Tues., 7:30-8:30 p.m. EDT), it was announced last week by Slocum Chapin, vice president in charge of sales for ABC-TV. The agency is Ted Bates & Co., New York. Agency Now Thomas & Douglas THOMAS & DELAHANTY INC., New York agency, has been changed to Thomas & Douglas Inc. New partner is Lawrence H. Douglas, formerly with WINS New York. Thomas & Douglas also announced the following new accounts: Founders Corp., First Dividend Corp. and KTVR (TV) Denver. MR. TRAVIESAS Benton & Bowles Affiliates With Dorland in Paris, Brussels BENTON & BOWLES, New York, is entering the foreign field, in an inter-agency affiliation with the Dorland Agency in Paris and in Brussels. Robert E. Lusk, president of Benton & Bowles, announced last week. Mr. Lusk explained that "for some time, Benton & Bowles has been examining the pros and cons of extending marketing and advertising services beyond the borders of the U. S. The basic reason for this study was the expanding interest in international operations on the part of some of our clients. "As a result of this study, we have developed the conviction that Benton & Bowles can add to and improve its service to clients having international interests by participating in market planning and advertising counsel in certain foreign markets. "The experience and resources of Benton & Bowles, including assistance in research, media and other fields, as well as man-power training, will be made available to these Dorland officers in order that a high caliber of service will be available to its clients with interests in France and Belgium." He also announced that Edward W. Murtfeldt will be in charge of liaison with the Dorland offices. Benton & Bowles now has offices in Toronto, Detroit, Hollywood and New York. Ault Succeeds Caron As Chrysler Ad Manager HARRY L. AULT was promoted last week from dealer advertising manager to advertising manager of the Chrysler Division of Chrysler Motors Corp., filling the vacancy created by John H. Caron who retired. Mr. Ault began his advertising career in 1932 when he joined SpragueWarner Co., Chicago, as a copywriter. After 25 years' experience in the advertising and merchandising field in food, manufacturing, and automobile industries, he joined Chrysler in 1955. P&G to Absorb Clorox PROCTER & GAMBLE Co., Cincinnati, plans to acquire the assets of Clorox Chemical Co., Oakland, Calif., in return for some of P&G's common stock, according to W. J. Roth, Clorox president. The agreement is subject to ratification by the P&G board of directors and by Clorox stockholders, who are expected to receive 8V2 shares of P&G for each 10 of Clorox. Gomber Named Compton V. P. APPOINTMENT of Raymond F. Gomber, former Westinghouse Electric Corp. executive, as vice president and manager of Compton Adv. Inc.'s Milwaukee office was an MR. AULT MR. ARMOUR nounced by the agency last week. He joined Compton last Wednesday. Mr. Gomber was industrial advertising and sales promotion manager for Westinghouse in Pittsburgh, heading those industrial activities, and previously was regional sales promotion manager for the company in New York. He was associated with G. M. Basford Adv. Agency, New York, for 1936 to 1942. Mr. Gomber is a member of the National Industrial Advertisers Assn. and Pittsburgh Ad Club. Heinz Names Armour Exec. V. P. FRANK ARMOUR JR., last week was named executive vice president of H. J. Heinz Co., Pittsburgh, sponsor of Studio 57 and Captain Gallant, to succeed Herbert N. Riley who retired at the same time after 45 years with the firm. Mr. Armour, who has been with Heinz 30 years, will be second in command to H. J. Heinz II, president. For the last three years he was vice president for domestic operations. NETWORK BUYS Chesebrough-Ponds, N. Y., to sponsor alternate weeks of Bob Cummings Show, Tuesday, 9:30-10 p.m. EDT, on NBC-TV. Other advertiser is Reynolds Tobacco Co. Agency for Chesebrough-Ponds: J. Walter Thompson; for Reynolds: William Esty. Gillette Safety Razor Co. signed to sponsor CBS-AM-TV coverage of Triple Crown horse-racing classics consisting of Kentucky Derby this Saturday, 5:15-5:45 p.m. EDT; Preakness, May 18, 5:30-6 p.m. EDT, and Belmont Stakes, June 15, 4:30-5 p.m. EDT. Agency: Maxon Inc. A&A SHORTS Campbell-Ewald Co., N. Y., has resigned account of Allen B. DuMont Labs. Account, covering tv receiver sales division, television network and international division, has switched to Noel, Page & Brown, N. Y. Mullins/Earl Adv. moves to 3308 Beverly Blvd., Los Angeles 4. Telephone: Dunkirk 5-9088. Procter & Gamble (Spic and Span cleanser), Cincinnati, through Young & Rubicam, New York, is buying 90-second spots in participating shows in approximately 20 markets starting early this month. Billy Graham Evangelistic Assn., through Walter F. Bennett & Co., Chicago has purchased four weekly one-hour programs on ABC-TV starting June 1, 8-9 p.m. EDT. Hour-long programs will pick up Mr. Graham's appearances at New York's Madison Square Garden. Reader's Digest Assn. has signed for Wednesday quarter-hour segment of Arthur Godfrey Time on CBS. Contract for 52 weeks placed through BBDO, N. Y. Page 68 May 6, 1957 Broadcasting Telecasting