Broadcasting Telecasting (Apr-Jun 1957)

and production manager of NBC-TV. In 1952 he became director of production for both NBC Radio and NBC-TV, and in 1955 was appointed to his last post. Before going to NBC Mr. Hole served with Allen B. DuMont Labs, and CBS. He held the rank of lieutenant (senior grade) in the U. S. Navy during World War II. KNX-CPRN Departments Merged PROGRAM and operations departments of KNX Los Angeles and the Columbia Pacific Radio Network have been consolidated under supervision of Robert P. Sutton, program director, KNX-CPRN, following the promotion of Maurie Webster, operations director, to general sales manager [B«T, April 22]. Concurrently, Robert Lloyd, who had been Mr. Webster's assistant, was appointed KNX-CPRN production manager. WWIN Baltimore to Join ABC WWIN Baltimore will become an affiliate of the ABC Radio Network effective June 1, it was announced last week by Thomas F. McNulty, president of Belvedere Broadcasting Corp., and Edward J. DeGray, vice president in charge of station relations for ABC. WWIN operates with 250 w on 1400 kc. The ABC affiliate there has been WFBR. You're in good company on WGN-RADIO Chicago Top-drawer advertisers are buying WGN Join the nation's smartest time-buyers who select WGN for results! 1957 promises exciting new programming to make WGN's policy of high quality at low cost even more attractive to you. RADIO WEEK PROMOTION BEGINS NATIONAL Radio Week opened yesterday (Sunday) with more than 3,000 stations joining the national networks, political, manufacturing and distributing groups in a week packed with promotional events. The 1957 observance is backed by intensive preparation far surpassing that of any past year. NARTB is working with RadioElectronics-Tv Mfrs. Assn., National Appliance & Radio-Tv Dealers Assn. and Radio Advertising Bureau in a series of events designed to make the entire nation aware of radio's part in the national economy. W. R. G. Baker. General Electric Co., RETMA president, stated that more radios are now being made and sold than at anyother time since the immediate postwar period. "This is indicative of the vitality of this medium of information and entertainment and the continuing advancement in the design of radio receivers," he said. "Radio, whose demise was prematurely predicted when television made its debut, is remarkably healthy today. The average household has adjusted to the dual attractions of radio and tv, and the outdoor radio — both portable and auto set — was never more popular. Set production is running 10% ahead of last year and 1956 was recorded as one of the three best years in radio history — exceeded only during the pent-up demand of the years after World War II when production rose to 20 million sets in one year. Auto radio production is 20% ahead of last year. Today there are nearly 150 million radio sets in the nation." Members of Congress responded with enthusiasm to an NARTB request that they point up Radio Week in their broadcast activities and send messages to radio stations in their districts and states, according to Joseph M. Sitrick, NARTB special projects director. Nearly 30,000 special window streamers were displayed by distributors and dealers, with RETMA's public relations-advertising committee in charge. Julius Haber, RCA, committee chairman, was in charge of distribution of publicity-promotion kits, the "Give-a-Radio" campaign and cooperation with broadcasters. Times Square, in New York, became Radio Square for a week. In Philadelphia, representatives of 10 stations met with Mayor Richardson Dilworth to start off the observance with a "May Is Radio Month" proclamation. A slogan in jingle form, "All through your home and on the go, you get much more from radio," is being featured thousands of times during the month. Kevin Sweeney, RAB president, chided broadcasters who complain radio is taken for granted by the public. "All too often," he said, "the real fault lies with the broadcaster himself who — through lack of promotion and too infrequent contacts with the audience at large — encourages the lay public to take his service for granted. Here's an opportunity to familiarize everyone in your signal area with the many contributions, commercial and altruistic, which are made, often too humbly, every day of the year. Station Representatives Assn. announced last week that Managing Director Lawrence Webb will make two appearances as guest speaker during radio week. On Wednesday he will address the Assn. of Broadcasting Executives of Texas in Dallas, the first regularly scheduled dinner meeting of this newly formed association. On Thursday he will address a luncheon meeting of the Radio & Television Executives Club of Houston. He will speak at both occasions on "This Business of Radio. 1957." In the first of a series of National Radio Week addresses being made by executives of RAB, John F. Hardesty, RAB vice president and general manager, warned advertisers last week that they must update their thinking on the selection of radio time segments if they would keep apace of "the tremendous advances they have made within the past year in the field of producing creative and highly-effective radio commercials." He spoke before the Minneapolis Advertising Club Wednesday. Mr. Hardesty pointed out that too many agencies are still in the "copy cat" race of attempting to place all of their clients' announcements within a four-hour span within the broadcast day — 7-9 a.m. and 5-7 p.m. "These periods are no longer considered primary time," he said, "by those who have made a study of the aural medium and kept abreast of the past changes which have occurred in listening habits within a relatively short time." No Bad Segments Today Mr. Hardesty claimed that "today there is really no segment of the broadcast day which can be considered bad." He said new studies of audience patterns "will readily substantiate this statement." He cited the fact that many advertisers interested in reaching only the important distaff market are unaware of the fact that more women listen to the average radio station during the 10-11 a.m. period than can be found tuned in during the highly-sought 7-9 a.m. period. Noted spokesmen from the field of publice service will particpate in a tribute to the radio industry Wednesday on "The Power of Radio" on ABC, 9-9:25 p.m. Robert E. Eastman, newly appointed president of the ABC Radio Network, will conclude this special feature as spokesman for the family of ABC stations with a guarantee that ABC will continue to fulfil the responsibility of radio in supporting "the public interest." Among those included in the broadcast will be Basil O'Connor, president of the National Foundation for Infantile Paralysis: Rev. Franklin Mack, executive director. Broadcasting & Film Commission, National Council of Churches of Christ in America; E. Roland Harriman, national chairman of the American National Red Cross; Dr. William Trent, executive director. United Negro College Fund; Rabbi Moshe Davis, provost. Jewish Theological Seminary of America; Herbert P. Lansdale. general secretary of YMCA in the U.S.A.; Mefford R. Runyon. Page 86 • May 6, 1957 Broadcasting • Telecasting