Broadcasting Telecasting (Apr-Jun 1957)

executive vice president of the American Cancer Society, and Peter Aynen. director of radio and visual service division of the United Nations. A salute to radio stations, the networks and the radio industry will be voiced all week by what is claimed to be the world"s most widespread radio program. The Lutheran Hour, it was announced last week by the Lutheran Laymen's League of the Lutheran Church. Missouri Synod. The series is said to be the oldest sponsored religious program on the air — 26 years — and presently is on NBC and MBS weekly as well as many independent stations. The Laymen's League also produces Family Worship Hour for local stations. This series • also will honor radio this week. The Lutheran Hour is heard in 56 languages in 63 countries outside the U. S.. it was said. John Karol. vice president in charge ! of network sales for CBS Radio, will ad • dress the Association of Broadcasting Ex! ecutives in Texas at Dallas' Amon Carter Airport this Wednesday. Mr. Karol will salute National Radio Week in the talk, and will discuss radio's . place in the modern-day advertising scheme. In Chicago WGN unofficially kicked off . National Radio Week with a pre-observance • lunch for some 200 agricultural and other business leaders, reviewing plans for its I "Farmerama — 57" world's fair of agricul! ture. a four-day event over the Labor Day weekend. Ward L. Quaal. vice president and gen. eral manager of WGN Inc.. traced radio set sales and production figures for 1956. pointing out the industry enjoyed a record year. WGN planned to use the '"Farmerama" luncheon and Big Ten community party Friday evening as high spots in radio week observance, with saturation on-the-air jingle reminders and a contest for listeners [ with transistor radios as prizes. WCCO Minneapolis also was one of j several stations offering prizes in community-tailored activities based on Radio Ad _ vertising Bureau's suggested promotion techniques. WCCO conducted a "Radio Is Everywhere" contest, asking listeners to tell the station, in 25 words or less, about un ■ usual places or situations in which they hear WCCO. The contest will be featured through the week on all local programs ; and is open to listeners in the entire area. U If-' * Banks Heads Pa, AP Group WILLIAM BANKS of WHAT Philadelphia is the new president of the Pennsylvania Associated Press Broadcasters Assn.. succeeding Cecil Woodland of WEJL Scranton, the AP announced last week. The annual meeting was held Wednesday in Bloomsburg. Pa. John Price of WHP Harrisburg was named vice president and Joseph Snyder, chief of the AP bureau at Philadelphia, was re-elected secretary-treasurer. Elected directors were: Mr. Woodland; Robert Williams. WHLM Bloomsburg; Mickey Berkstein. WMAJ State College: Ben Gimbel. WIP Philadelphia; Vic Diehm. WAZL Hazleton. and Tom Price. WBVP Beaver Falls. All Conversation Is Reserved For Advertisers We just post-announce our music with title and artist. That's why we say "all conversation is reserved for the advertisers". And that's why your advertising on KTRI is so much more effective. Xdults like us. Pulse (11/56) proves KTRI is dom/^inant. You get "results with adults" on KTRI. ONLY LOCAL STATION WITH LOCAL NEWS REPORTER MUSIC SIOUX CITY IOWA 5000 WATTS KTRI NEWS SIOUX CITY IOWA ALL THREE ARE REPRESENTED BY E VERETT-McKINNEY, Inc. 920 KC KQUE ALBUQUERQUE NEW MEXICO 5,000 WATTS KTRI SIOUX CITY IOWA 540 KC KEOK FORT DODGE SERVING ALL OF IOWA Marketing Executive Sold on Audit Bureau of Circulations Dr. D. B. LUCAS. Chairman, Dept. of Marketing. School of Commerce New York Universitv "The assurance that the publisher will carry out his contract ivith a specified minimum number of copies is the reason that ABC figures have long been accepted as the basis for publication advertising contracts/' B9T is the only paper in the vertical radio-tv field with A. B.C. membership . . . your further guarantee of integrity in reporting circulation facts. B»T, with the largest paid circulation in its field, is basic for subscribers and advertisers alike. B ROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION Broadcasting • Telecasting May 6J 1957 • Page 87