Broadcasting Telecasting (Apr-Jun 1957)

I arately (or mixed) through control of the speed or direction of the electrons in the tube. By the use of one film for each of the primary colors (red-yellow-green), the complete color spectrum can be obtained with proper mixing. The Navy said tubes with several combinations of two primary colors and blends of these two colors have been operated successfully; tubes with all colors are in the experimental stage. The phosphor films are considered by the Navy to be more permanent than the powdered screen with less tendency to burn out quickly. Phosphor, a luminous substance, emits light without sensible heat. The new Navy tv screen is an outgrowth of a project to eliminate the windshield, with its reflection and glare, from airplanes. In its place there would be thin television screen coverings with the phosphor films permitting better visibility. Radio Set Production Up For March, Quarter — RETMA RADIO set production in March and the first quarter of 1957 ran well above the same 1956 periods, according to RadioElectronics-Tv Mfrs. Assn. March radio output totaled 1,609,073 radio sets compared to 1,264,765 in February and 1,360,113 in March 1956. First quarter radio output totaled 3,959,367 sets compared to 3,532,243 in the same 1956 period. Of the March output, 597,532 sets were auto models. Sales of radio sets in retail outlets, excluding auto models, totaled 730,584 units in March, 525,029 in February and 527,649 in March 1956. First quarter radio sales totaled 1,818,976 sets compared to 1,513,722 in the same 1956 quarter. March tv production totaled 559,842 receivers compared to 464,697 in February and 680,003 in March 1956. Of March 1956 sets, 62,815 had uhf tuners compared to 82,805 in March 1956. Tv output in the first three months of 1957 totaled 1,474,729 sets compared to 1,844,632 in the same 1956 quarter. Sales of tv sets in March totaled 534,115 compared to 525,437 in February and 544,411 in March 1956. Tv sales in the first quarter of 1957 totaled 1,682.91 1 compared to 1,689,178 in the same 1956 period. WESCON Sees Electronics Jump THE Los Angeles office of the Western Electronic Show & Convention (WESCON) has released an informal survey of San Francisco Bay manufacturers showing gains of 42.2% for 1957 in electronics sales and 33% in number of people employed for 1957. An estimated 26,000 will be employed at the end of 1957, compared with 19,539 at the year's outset. Sales should reach $320 million by year's end, compared with $224,836,000 last year, WESCON says. WESCON, sponsored by West Coast E'ectronics Mfrs. Assn. and the San Francisco and Los Angeles sections of Institute of Radio Engineers, is scheduled for Aug. 20-23. 2 Sylvania Engineers See Transistorized Tv's by 1959 FULLY transistorized television receivers will be technically practical by 1959. At first they'll cost more than tube receivers, but they'll be worth more. These were highlights of a paper prepared by W. F. Palmer and George Schiess, electronics engineers of Sylvania Electric Products, and delivered by Mr. Schiess before the northeastern district meeting of the American Institute of Electrical Engineers at Pittsfield, Mass., last Thursday. They said many tv receiver sections can be transistorized now with commercially available transistors, but that transistors of extreme frequency or voltage capabilities may not be ready commercially for about two years. Earlier in the week, Sylvania Chairman and President Don G. Mitchell described current tv set prices as "unrealistically low" and predicted that "higher prices will prevail in the new lines which will be introduced this summer." Mr. Mitchell, speaking Tuesday at a Sylvania shareholders meeting in Boston, said the company's first quarter sales reached a new high of $87.5 million, compared to $86.4 million during the same period a year ago, and that net income for the period was $3 million as against $4.2 million in the first three months of 1956. He expected earnings for the full year 1957 to be as good as, "or even better than," they were in 1956. Industry-wide sales of electrical and electronic products, he predicted, will rise from last year's record $19.5 billion to around $21.5 billion this year. Sylvania's tv set sales in the first quarter were "strongly ahead of a year ago," although industry-wide factory sales were down more than 15%, he reported. Two new directors were added to the Sylvania board: Donald C. Power, president of General Telephone Corp., and Robert E. Lewis, vice president of Sylvania and president of the company's new Argus Camera Div. Zenith Net Profits Down For First 1957 Quarter DECREASED net consolidated earnings and profits for the parent company and subsidiaries have been reported by Zenith Radio Corp. for the first quarter of 1957 against the same period last year — along with hope of an early "favorable" decision by the FCC on toll tv. In a statement to stockholders. President E. F. McDonald Jr. announced net consolidated profits of $1,650,590 or $3.35 per share, after depreciation, excise taxes and other factors, compared to $1,831,165 or $3.72 per share for the first three months of 1956. Sales were $36,658,510 against $37,915.318 for the first three months last year. Zenith directors declared a dividend of 75 cents per share payable June 28 to stockholders of record June 7. Earlier, the com One Call for all You Need in LIGHTING EQUIPMENT RENTALS ANYTIMEANYWHERE! 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Canadian Office: 41 Kipling Ave., South, Toronto, Ontario Broadcasting Telecasting May 6. 1957 Page 91