Broadcasting Telecasting (Apr-Jun 1957)

jn of such demanding exactitude," Mr. illows said, "requiring the ultimate of dgment in handling [that] perishable and mredictable commodity — the news of the |y — that I believe its practitioners should • schooled with an emphasis no less intense than that which is placed upon other ofessions such as the law, medicine and aching itself. To those of us in broadcast,g. who are conscious of the day-to-day ,;mands implicit in the responsibility for rving the public interest, the need for able >ung people is critical." Mr. Fellows talk as broadcast over the 80-station Anheuser jsch baseball network. Missouri Broadcasters Assn. held a twoiv meeting during the university's journalm week, including a Wednesday BMI ■nip. iOO-800 Set to Attend )hio Radio-Tv Institute |DME 600-800 conferees on educational |d!o-tv will meet Wednesday in Columbus, 'hio. for the 27th annual Ohio State U. Inlitute for Education by Radio-Television. ;ssions will take place at the Deshler-Hiln Hotel, Wednesday through Saturday. Wednesday is "Teaching-by-Television ay." General sessions get underway that ght with a review of the current status broadcasting by Donald H. McGannon. -esident of Westinghouse Broadcasting Co., Jnd Joseph Csida of Csida-Grean Assoc., ew York [B»T. April 22]. Thursday afternoon's general session is h "The Broadcaster and the Audience." ith Parker Wheatley. general manager of Jucational stations WGBH-FM-TV Boston, Residing. Rolf B. Meyersohn, research di:ctor of the U. of Chicago Center for the :udy of Leisure, will present a summary on jdiences, to be followed by a panel discuson on audience influence. Panelists: Leon oldstein. programming vice president. 'MCA New York: Richard Hull, director f radio-tv broadcasting; OSU; Ted Leitzell. ublic relations director of Zenith Radio 'Orp., Chicago: Robert Mason, general manner of WMRN Marion. Ohio: Jerome '.eeves. general manager of KDKA-TV Pittsburgh: Arnold Wilkes, public affairs 'irector. WBAL-AM-TV Baltimore, and larence Worden. public affairs director of /CBS-TV New York. Moderator is Ken'eth G. Bartlett. vice president of Syracuse [., and institute discussion leader. Philip Cohen, vice president in charge of jadio and television of Sullivan. Stauffer. -dwell & Bayles Inc.. New York, is scheduled to preside at a session on "Radio in a elevision Age" Thursday evening. On the program are Louis Hausman. advertising vice president of CBS Radio: William B. McGrath. vice president-managing director of educational stations WHA-AM-TV Madison, Wis., and M. S. Novik, New York radio-tv consultant. The final general session Friday afternoon will take up "International Broadcasting in a Cold War." with George Vicas, CBS news and public affairs, presiding. George D. Crothers. director of public service broadcasts of CBS, will be toastmaster at the institute dinner Friday evening. Speakers on the future of broadcasting will ; be Herbert E. Evans, vice president of Peo i pies Broadcasting Corp. (WRFD Worthington, Ohio; WTTM Trenton. N. J.; WMMN Fairmont, W. Va.. and WGAR-AM-FM I Cleveland), and Burton Paulu, president of the National Assn. of Educational Broadcasters. Fifteen clinics on Thursday and Friday ■ will deal with specialized phases of broadcasting. National Assn. of Educational Broadcasters. Assn. for Education by RadioTelevision and American Council for Better Broadcasts will hold sessions during the I institute. NAEB meetings Wednesday will deal with radio-tv teaching and utilization of radiotv programs. Separate ACBB sessions on Saturday will feature a morning symposium on "Let's Air Our Experiences." Edward H. Bronson. director of television code affairs of NARTB, will address the noon luncheon, followed by an afternoon devoted to "Becoming Informed about Broadcasting." I. Keith Tyler, director of the institute, will be moderator. Other organizations meeting this week in Columbus: trustees of the Junior Town Meeting League: Alpha Epsilon Rho. national radio-tv fraternity, and Ohio Educational Telecasters. WFMT (FM) Prize to Back 'Qualitative' Radio Study WFMT (FM) Chicago has contributed its $1,000 prize from the Alfred I. duPont awards [B«T, April 1] as a grant to the U. of Wisconsin for a research project on the qualitative "impact" of radio advertising and programming. Edward E. Werner, marketing instructor at the university, will head the project to identify and measure the qualitative effect upon listeners of a program or advertising message, according to J. Howard Westing, associate dean of the university's School of Commerce. Ultimate object of research is to find a way to measure impact and identify results. Stanford U. Readies Institute STANFORD U.'s Radio-Television Institute is preparing for its 15th summer session which will include a new course in noncommercial telecasting under the guidance cf KQED (TV) Berkeley, Calif. KNBC and KPIX (TV), both San Francisco, are the other cooperating stations that will assist in a variety of courses to be pursued by 50 students who should apply no later than June 1. Two years of college, or the equivalent thereto, are required. 2% BILLION DOLLARS WAITING TO SEE YOUR SALES STORY! Your product won't "catch it cold" with exposure in this red hot, tricities (Bristol, Va.-Tenn., Johnson City, Tenn., and Kingsport, Tenn.) market ! Saturation selling on UJCVB-TV BOX 1O09, BRISTOL. VIRGINIA-TENNESSEE THE TRI-CITIES CHANNEL NBC-ABC AFFILIATE REP: WEED TELEVISION CORP. T KTBC CHANNEL 7 CBS • NBC • ABC 316 kw ■ 590 lc RADIO CBS 5.000 watts fftj AUSTIN. TEXAS Represented Nationally by Paul H. Raymer Co., Inc THE PEOPLE'S CHOICE WSRS GREATER CLEVELAND'S NUMBER 1 STATION SRS "Radio-Active" -MUSS ROADCASTING • TELECASTING May 6, 1957 • Page 95