Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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YOU MIGHT PITCH A PERFECT WORLD SERIES GAME* — BUT. . . NIELSEN PROVES YOU NEED WKZO-TV NIELSEN NCS NO. 2 NOVEMBER, 1956 Station No. of TV Homes In Area DAYTIME NIGHTTIME Weekly NCS Circ. Daily NCS Circ Week'y NCS Circ Daily NCS Circ WKZO-TV STATION B 633,120 512,980 421,820 310,720 292,720 203,170 464 530 348,140 378,080 278,660 -jret^er WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOOBATTLE CREEK WJEF RADIO — GRAND RAPIDS Wj EF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV— LINCOLN, NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS TO STRIKE THEM OUT IN KALAMAZOO-GRAND RAPIDS! 1956 Nielsen figures (left) show that is the top buy in one of America's top-20 November, WKZO-TV television markets. In fact. WKZO-TV delivers more viewers nighttime DAILY than the second station delivers MONTHLY, day or night! WKZO-TV is the Official Basic CBS Television Outlet for Kalamazoo-Grand Rapids and Greater Western Michigan. It serves over 600.000 television families in 29 Western Michigan and Northern Indiana counties. 100,000 WATTS • CHANNEL 3 • 1000' TOWER ZOTV Kalamazoo-Grand Rapids and Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives Don Larsen of the Yankees did it on October 8, 1956 Broadcasting • Telecasting May 6, 1957 • Page 125