Broadcasting Telecasting (Apr-Jun 1957)

Page scan 000883 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000883
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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26 H YEAR BROADCASTING TELECASTING plE BUSINESSWEEK LY OF RADIO AND TELEVISION MAY 13, 1957 35< PER COPY BS Radio gets $5.5 million of Ford budget Page 31 itramural differences stall Celler report Page 53 /AAM (TV) to Westinghouse for $4.4 million Page 112 he Graham trial: Case for radio-tv access Page 136 Radio in Ford's future Celler report hits snag Major case for access Surveyed Fcicts Dominance! *WXEX-TV is your best buy — by far — to cover the whole Richmond TV area. A 35-county Grade B area survey made by ARB proved conclusively: *WXEX-TV leads any other Richmond station in total area rating points by 331/3%. * WXEX-TV leads any other Richmond area station in more quarter hours by 33V3%. *WXEX-TV leads any other Richmond area station in total share of audience. Don't project urban ratings to the Grade B set count. You get faulty cost-per-thousand figures. Use the facts in the ARB area study. Get them in full from Select, Forjoe or WXEX-TV. Tom Tinsley, President NBC BASIC-CHANNEL 8 Irvin G. Abeloff, Vice-Pres. National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Forjoe & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta