Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000888
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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P^WS'^i '%WPPMWP:.. : ^PS'SM Toss em! These may be all right for somebody who doesn't know what WDGY has done to Twin Cities radio.'' Latest Nielsen: MARCH 1957 WDGY has rocketed up! i km l irtC*l Station A: 515.2 In March 1956 )WDGY: 9Q ? i ii L inc-rl Station A: 254.3 In March 1957^ WDGY. 2Q8 o NSI Area Average audience, (6 a.m.-6 p.m., Monday-Saturday) $ %ft afe WDGY first NSI Area— 9 a.m. -6 p.m. Monday-Saturday When 1957 figures are available (and they are) it stands to reason they are more significant than 1956 "history" — especially when '57 data show things as of now. The Nielsen "big-change" (shown left) is one instance. Another up-to-date fact : WDGY is first all day per latest Trendex. Yet another : WDGY is first every afternoon per latest Hooper . . . and per latest Pulse. In fact, Pulse gives WDGY an average rating of 6.0 (7 a.m.-7 p.m., Mon.Fri.). In every recent report, WDGY has a big first place audience story! Talk to Blair, or WDGY General Manager Steve Labunski. WDGY Today's Radio for Today's Selling 50,000 watts MINNEAPOLIS-ST. PAUL TODD STORZ, President WDGY Minneapolis-St. Paul WHB Kansas City WQAM Miami Represented by John Blair & Co. KOWH Omaha WTIX New Orleans Represented by Adam Young Inc. Page 6 • May 13, 1957 Broadcasting • Telecasting