Broadcasting Telecasting (Apr-Jun 1957)

B altimord is so easy to reach when you ride with a & & 111 REPRESENTED BY JOHN BLAIR AND CO. OPEN MIKE have to classify him among the "ancients" [In Review, April 22], but somehow that doesn't seem right for Pie. At 57, he's doing two nightly sportcasts on KQV where he's been sports director since 1945, appearing weekly on tv, assisting the Pirates, making speaking engagements, assisting youth and sports projects etc. James Murray Station Manager KQV Pittsburgh [EDITOR'S NOTE — We accept Mr. Traynor as an energetic, "youthful* broadcaster and public servant. Our reviewer, however, couldn't forget that 30 years ago he watched Pie start them "around the horn" to George Grantham and Earl Sheely.] Rebuttal on Two Fronts editor: May I correct your April 29 editorial? One, we are not "busybodies", which word implies meddling. The airwaves belong to the American people and under this system we have certain rights and responsibilities. . . . People choose to do something about things that concern them. Two. we have read the law. We know that licensees secure temporary use of the airwaves after pledging to serve in the public interest. FCC is charged with responsibility of seeing that his pledge is kept. FCC has answered complaints with the statement that at the time of renewal they examine a station's performance. FCC has a legal right to review programming. ... In exercising its licensing function the Commission must consider whether the applicant's proposed services (and past services to the extent they forecast the future) will be in the public service. This proposed extension [of station licenses to five years] would make it almost impossible for our American system of broadcasting to function as it was intended to when the Radio Act of 1927 was enacted. Mrs. Clara S. Logan President National Assn. for Better Radio & Television editor: Your April 29 editorial . . . implies we put pressure on members of Congress and try to influence legislation which we are expressly forbidden to do by law. As to the Federal Trade Commission, we are happy to be of assistance to any agency known as the government's watchdog against false and misleading advertising. No decent broadcaster wants commercials on the air that tend to undermine all advertising. As to our commercial surveys, we feel sure it will help sponsors, agencies and stations to find out what the public likes and dislikes. Peter Goelet President Natl. Audience Board New York City For Retailer Orientation EDITOR : B»T, April 8, carries a report on radio advertising by Rudolph F. Purpus, president Page 22 • May 13, 1957 of our firm. May we reproduce your article? We want to distribute it to our retailer clients throughout the country. E. V. Hall Local Trademarks Inc. New York City [Editor's Note — Permission granted] More Pleased Fm-ers editor: Belated congratulations on the fine fm report [B«T, April 8]. It should give fm broadcasting a much needed boost. Please send us 100 reprints. Charles Kline Charles Kline Co. Chicago editor: Just finished your very fine article on the future of fm. Congratulations! It was exceedingly well done. Ross Beville Vice President for Engineering WWDC-AM-EM Washington editor: "How Bright a Future for Fm?" is the finest article we have seen on the subject. We want 100 copies for potential clients. M. D. Buchen General Manager KG LA (FM) Los Angeles [EDITOR'S NOTE— Reprints of the B«T April 8 "How Bright a Future for Fm?" are available at $15 per 100 copies.] Echoes Along Agency Row editor: The Yearbook-Marketbook will be of great help to me. Vance D. Hicks Young & Rubicam New York City editor: . . . The 1957 broadcasting yearbookmarketbook will be a real help to me in the coming year. Harry Parnas Media Director Doyle Dane Bernbach New York City editor: Rarely have I seen such good information assembled so well. Justin T. Gerstle Benton & Bowles New York Liked Evaluation of Radio editor: We are very interested in your April 1 "Seven Reasons Why Radio Is Back In Agency Favor." We would like to have some reprints of this article. DeWitt Wyatt Station Manager WPDX Clarksburg, W . Va. [EDITOR'S NOTE: Reprints of the address by Arthur Porter of J. Walter Thompson [B«T, April 1] are available at $7.50 per 1,000 copies, $4 for 500 copies, $2 for 100 copies, less than 10 copies, no charge]. Broadcasting • Telecasting