Broadcasting Telecasting (Apr-Jun 1957)

Page scan 000912 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000912
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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FROM 6 TO 9 AM IN THE NATION'S CAPITAL, AL ROSS IS THE NEW OF THE HOUSE ! Today in the nation's Capital, Nielsen* proves most radios are tuned to WRC. Take the early morning for example, from 6 to 9 am, Monday through Friday. WRC's Al Ross is far and away the most popular man in this time period with Washington radio listeners. His "Timekeeper" show wins a 40% share of the total station audience, 63% greater than the second station's. And for most of the day and night, Nielsen now tells the same kind of story about WRC's audience advantage. For the total week WRC wins an average 33% share-of-audience, 32% greater than the second station. In Washington's 17-radio-station market, such an overwhelming vote of confidence carries over in force to WRC-advertised products. Let Al Ross on WRC Radio speak for you in the nation's Capital . . . just as he does for 64 national and local advertisers. *NSI Report-Washington, D.C., Area-January 1957 WRC -980 WASHINGTON, D.C. SOLD BY f.Mtcl SI'OT -SAI.KS