Broadcasting Telecasting (Apr-Jun 1957)

in BUFFALO.. your ONE BEST BUY IS WBNY Every day more and more top national advertisers are buying WBNY when they want to sell the big Buffalo Market. Our volume of national advertising is growing at a faster rate than any other Buffalo station. There's one big reason for all this . . . VALUE! WBNY cost-per-listener is DOWN . DOWN . . . DOWN while Pulse is UP ... UP ... UP. Yes, check WBNY any way you like, and you'll agree . . . your best buy is WBNY! BURKE-STUART National Representatives FILM unit has become available to advertisers everywhere, enabling a tv sponsor, irrespective of the size of his business or his location, to produce first quality, customized film sequences," Mr. Sillerman claimed. The task force consists of Mr. Gould as producer and director, a camera man, department heads, camera and light equipment. It will be able to produce commercials and openings and closings on location or in studios available locally. Ohio Film Firm Established GENERAL PICTURES Corp., Cleveland, has been formed to offer black-and-white tv commercials, and news coverage. George Oliva Jr., most recently tv-radio copy and associate film director in the Cleveland office of Fuller & Smith & Ross Inc., a national advertising agency, is president of General Pictures. Miliard M. Horace, former vice president of Productions-onFilm Inc., also Cleveland, is vice president. He continues to represent CBS Newsfilm. MGM-TV Ups '57 Gross Estimate MGM-TV has been noting success in its commercial and industrial film activity. Charels C. (Bud) Barry, vice president in charge of tv for Loew's Inc., said last week he has revised his previous estimate of $1 million (gross) for the commercial department's first year of operation and now feels that $2 million is more "realistic." After 90 days of operation (the department was formed last February), the commercial-industrial department has taken in approximately $300,000 and expected another $175,000 [B«T, May 6]. Cummings Adds Department A NEW department has been formed at Cummings Productions, New York, to produce filmed commercials and another set up to make industrial shows and films. Supervising is A. J. Pockock, who will be responsible for expanding service to advertising clients, other than in creation, and recording of singing commercials (Cummings' primary production). FILM SALES CBS-TV Film Sales reports sales of Whirlybirds to WKRC-TV Cincinnati; WHIO-TV Dayton, Ohio, for Kroger Co.; Aylin Adv. Agency, Beaumont, Tex.; WTIC-TV Hartford, Conn., and Greenhill meat products for Roanoke, Va. Ziv Television Programs, N. Y., reports sales of its New Adventures of Martin Kane halfhour tv film series total 92, with latest sales to Kroger Stores for WBNS-TV Columbus; Sun Oil Co. for WTVT (TV) Tampa-St. Petersburg, and Duquesne Brewing Co., for WSAZ-TV Huntington, W. Va. FILM DISTRIBUTION National Telefilm Assoc., N. Y., is offering new tv series, to stations; Funaraina consisting of cartoons and educational programs including "Cartoon Carnivals," Unusual Occupations," "Pictorials," and "Inkwell Imps." Series will be available in half-hour and full-hour segments. CONTRACT for Associated Artists Productions' Warner Bros, features and cartoons, as well as the Popeye Package, has been signed by Thomas B. Baker Jr. (second from left), executive vice-president and general manager, WLAC-TV Nashville, it was announced last week by Robert Rich, AAP general sales manager. With Mr. Baker at the signing are (1 to r) Roy A. Smith, operations manager of WLACTV; Robert M. Reuschle, station sales manager, and Robert Montgomery, AAP account executive. FILM PRODUCTION Television Programs of America announces that production of 26 new half-hour telefilms for NBC-TV Fury series will start in Hollywood June 15, following renewal of program last week by General Foods and Borden Co. Agency for both firms: Benton & Bowles. FILM PRODUCTION Theatrical Enterprises Inc., N. Y., is producing 15-minute tv filmed series. Ern Westmore Show, planned as five-day-week daytime program. It will feature Hollywood beauty consultant Ern Westmore giving women tips on all phases of self-improvement. FILM RANDOM SHOTS Robert Lawrence Productions Ltd., Toronto, is offering French adaptations of Americanproduced tv and industrial films for FrenchCanadian market. Service is being offered to American sponsors for their Canadian branches or subsidiaries. MPO Productions Inc., N. Y„ producers of tv film commercials and industrial films, has opened new Detroit-Midwestern sales and service offices at 6560 Cass Ave., Detroit, with Ross M. Sutherland as sales manager. Pan American World Airways, N. Y.. is offering free to tv stations new half-hour color film on Spain, "Castles and Castanets," which is obtainable from Ideal Pictures' offices throughout the country. FILM RANDOM SHOTS Permafilm Inc., N. Y., film processing firm, announces opening of Permafilm of Calif. Inc. to serve west coast tv film distributors, laboratories and producers. Offices and treatment laboratory are located at 6446 Santa Monica Blvd., Hollywood. Page 90 • May 13, 1957 Broadcasting • Telecasting