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o r y *
How well do you know the Boston market ?
Mention Boston and some people think only of Back Bay, Beacon Hill and Baked Beans. But for others, the greater Boston area means much more. What do the above pictures mean for you?
A. Antique hunting decoys. On display in historic Sturbridge Village.
B. Terracotta Statuette from Cyprus. 7th Century B.C.. Boston Museum of Fine Arts.
C. Altar in Jewish Chapel. Brandeis University. Waltham. Mass.
D. Lou Webster. WEEI's popular Farm Editor (at age four) .
E. Indian Signature (original Boston resident ) .
F. A half-kite, half-balloon: otherwise called a "sky hook." Manufactured in Cambridge. Mass.
G. A rare New England tavern signboard.
H. Iron ring on Weld Boathouse. Harvard.
I. Swan boat in Public Gardens' Pond, a favorite tourist attraction in Boston.
J. South Polar Camp of Rear Admiral Byrd, who died recently in Boston. K. Note pinned to infant abandoned in Cadillac outside Boston hospital.
For those who advertise in Boston. WEEI has a special meaning: it knows the Boston market. This means an advertiser can depend on WEEI's knowledge for the most effective product campaign in Boston. But if WEEI knows the Boston market, so do Bostonians know WEEI. WEEI leads all of its competitors, both network and independent, in
audience penetration. On a total week basis. WEEI reaches more than 81% of the radio homes in the Boston area.* When you want your product to mean something special in the Boston market, call CBS Radio Spot Sales or WEEI Radio.
Credits: E. G — State Trust Co.. Boston: F — Dewey & Almy Chemical Co.. Cambridge. 'Source: 5-County Boston Pulse area. Pulse CPA Report, November, 1956.
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