Broadcasting Telecasting (Apr-Jun 1957)

Page scan 000985 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000985
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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HOW FIRST NOVEMBER 1956 PULSE Said it . . . CAN YOU GET? MARCH 1957 ARB Says it ACAIN! JfV KNOXVILLE W ATE -TV HAS MORE VIEWERS Than All Other Stations Combined ' r . 19 County Telepulse Report conducted Nov. 25 thru Dec. 1. 1956. • MONDAY TO FRIDAY • "ARB City of Knoxville Report conducted March 8 thru 14. 1957. • MONDAY TO FRIDAY • SUNDAY THRU SATURDAY 7 AM. 12Nn 6 PM. . 12Nn. 6 PM. 12 Mid. Sign-on-to Noon to 6:00 PM to 12 Noon 6.00 PM. Midnight WATE-TV Share of Audience 60 62 51 • SATURDAY • 9 A.M. 12 Nn. 6 P.M. 12Nn. 6 PM. 12 Mid. WATE-TV Station share of Sets-in-Use 67.1 69.1 52.9 • SATURDAY • Sign-on-to 6:00 PM. to 6:00 PM. Midnight WATE-TV Share of Audience 71 63 53 • SUNDAY • 9 A.M. 12 Nn. 6P.M. 12Nn. 6 PM. 12 Mid. WATE-TV Station share of Sets-in-Use 64.3 58.0 • SUNDAY • Sign-on-to 6:00 PM. to 6:00 PM. Midnight WATE-TV Share of Audience 56 50 54 WATE-TV Station share of Sets-in-Use 57.3 62.4 PLUS out °^ ^e toP ' ^ once a week shows. PLUS 9 out of the top 10 once-aweek shows. PLUS ... ^0 out of the top 10 multiweekly shows. PLUS ... 5 out of the top 6 local daytime shows based on cumulative ratings. 215,352 TV HOMES IN WATE-TV COVERAGE AREA * "(TELEVISION MAGAZINE. APRIL, 195? — Applyin? cut-off point of 25% bcied on w..Hr-»;.wino factor) WATE-TV POWER MARKET OF THE SOUTH Knoxvillejennessee Affiliated with WATE Radio 5000 Watts, 620 kc. Represented Nationally by AVERY-KNODEL, INC. Broadcasting Telecasting May IS. 1957 • Page 103