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Broadcasting Telecasting (Apr-Jun 1957)

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ocity. The Bobcat prowls by night, and dines on birds and small animals, Originol sketch by conservationist Charles E. Schafer "mm / (II Put your money where the peop/ Here's your Real Target Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WW'J's daytime primary coverage area, hi the Detroit area alone, over 3% million people spend over $5 billion annually for retail goods. e are Are you reaching bobcats instead of people? WWj's Hi-Fi signal, personalities, news coverage, and feature programming concentrate on people — the big-earning, big-spending folks in southeastern Michigan to whom WWJ is a constant companion and trusted friend. Use WWJ all day . . . every day. m a m m a m ■ am end fm WWJ RADIO NBC Affiliate WORLD'S FIRST RADIO STATION Owned and operated by The Detroit NeWS National Representatives: Peters, Griffin, Woodward, In;. Broadcasting • Telecasting May 13, 1957 • Page 107