Broadcasting Telecasting (Apr-Jun 1957)

tion in the report is too meager for any conclusions as to the attractiveness of one versus the other, if there is any. It seems more significant that neither the top-rated religious radio program (chiefly an organ recital) nor the religious tv series with the largest audience (a dramatic series with clergymen as heroes) is in any way a typical religious program. To analyze this and other findings of Dr. Moore's survey, the RadioTelevision-Film Commission has appointed a subcommittee to make a comprehensive study of the information and to recommend ways and means of implementing it. Welpott to Manage WKY-AM-TV RAYMOND W. WELPOTT, station manager of WRGB (TV) Schenectady, will join WKY-AM-TV Oklahoma City June 3 as stations manager, according to an announcement by E. K. Gaylord, president and general manager of the Oklahoma Pub. Co. and WKY Television System. Mr. Welpott tills the vacancy created by the death of Hoyt Andres April 17 [B»T. April 22]. He has been with WGYWGFM (FM)-WRGB (TV) since 1946. MR. WELPOTT 'Swing to Spot Radio' Claimed In Adam Young 'Profile' Report ADAM YOUNG INC. last week distributed to advertising agency and advertiser executives the first of three studies on "Radio's Changing Profile," with the first report covering "the continuing audience swing to the independently operated radio stations." The project was discussed at a news conference in New York by Adam Young, president of the radio representation cornpan), who observed that it was not the intention of his company to create an "anti-network" presentation but that the conclusions of the studies pointed to "a swing from network radio to spot radio advertising." The next two studies, which will be released a month apart, will deal respectively with coverage facilities and markets and with rates and costs to advertisers. The reports were prepared under the direction of Frank Boehm. director of Young radio research. The initial report, titled "Nothing Succeeds Like Success." claims that since 1952 there has been a marked shift in audience popularity from the network-affiliated radio station to the independent outlet. Using Pulse share-of-audience data in the top 25 markets, the report asserts that in 1952 there were 26 network affiliates in first place or tied for first place in the markets studied, while there was no independent station in this position. By 1956. the report continued, there were only 15 network outlets in the top positions, while 13 independents had moved into first place or tied for first. The report also claims an increase in independents that moved into second and third place in the various markets. Newspaper-Tv 'Feud' in L. A. Exaggerated — 'Examiner' Editor REPORTS of a "feud" between Los Angeles newspaper reporters and representatives of the broadcast media have been "greatly exaggerated." Jim Richardson, city editor of the Los Angeles Examiner, said May 5. Asked about the situation by Bill Stout, newsman of KNXT (TV) Los Angeles, in an interview on Mr. Stout's Sunday afternoon program, Eye to Eye, Mr. Richardson did not deny there was some friction, but felt it could be ironed out with good manners and common sense. Talk that reporters are going to use profanity or walk in front of cameras to foul things up seems pretty extreme and unlikely, he noted, adding. "Any member of my staff who did that kind of thing wouldn't be around very long." When a news story is breaking, "tv has as much right to be there as the newspapers have." he stated. It's interviews that are the trouble spots, he added. "What we object to is the tv cameras being set up and grinding away and expecting the newspaper men to do the interviewing — to do their work for them. Then, in many cases, the tv report gets out first." To Mr. Stout's protest that KNXT sends WAKR HOOPER RADIO AUDIENCE INDEX Share of Radio Audience — Akron City Zone MORNING (7AM-12 NOON) Mono ay thru Friday JAN. thru MAR., 1957 WAKR 50.2 Station "A" Station "B" Station "C" Station "D" Station "E" 4.9 13.0 24.2 2.0 2.8 AFTERNOON (12 NOON TO 6 PM) Monday thru Friday JAN thru MAR., 1957 WAKR 39.7 ■ Station "A" 6.0 Station "B" 13.1 Station "C" 28.9 ■ Station "D" 2.3 Station "E" 6.9 NIGHT (6 PM -10:30 PM) Monday thru Friday OCT. thru DEC, 1956 WAKR 57.7 ■ Station "A" 9.8 Station "B" 18.4 Station "C" * ■ Station "D" 3.0 Station "E" » ■ Cleveland Stations with primary service in Akron * OfT ihe air NIELSEN NCS AND PULSE ALSO AGREE THAT WAKR IS A DECIDED FIRST. Represented Nationally by BURKES TUART Company, Inc. NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO WAKR -TV • WAKR RADIO RADIO-TELEVISION CENTER 853 Copley Road Akron 20, Ohio Broadcasting • Telecasting May IS. 1957 • Page 113