Broadcasting Telecasting (Apr-Jun 1957)

CLOSED CIRCUIT television has proved a natural — for WTVJ (TV) Miami. A complete closed-circuit system, with a monitor in every office, provides complete continuity of effort, as well as a communications system, for the station's 185 employees. The system in use is shown above as Jack Shay (1), vice president in charge of operations, and Lee Ruwitch, vice president-general manager, discuss the recent NARTB convention, and members of the station's programming department listen to the report on their monitor. program performance can be measured against promise before a renewal is granted. "4. The FCC should not extend its current three-year licenses to a five-year term without providing an effective annual method of reviewing station program performance against promises." While "major networks are once again putting initiative and ingenuity into their radio programming," he said, "they cannot force the affiliates to carry these programs. The affiliates, busy fighting the local stations for mass audience and ratings, cannot afford to, and do not carry these network public service programs." Public service spot announcements, Mr. Novik maintained, are not the answer: "The community need for schools or sewers, for thruways or hospitals, for municipal parking or honest local government will never be faced, examined, evaluated and acted upon as the result of slogans or spot announcements." Unless radio faces its responsiblities, he said, "it will lose its identity as a dynamic force in the community" and become "nothing more than a series of chain stores, identical in operation and differing only in the name out front and in the size of the building. . . . We as a country cannot afford the dubious luxury of emasculated radio stations." LIBEL SLANDER PIRACY PRIVACY COPYRIGHT Guard against embarrassing loss by having our unique, special INSURANCE which is adequate and surprisingly inexpensive. WRITE FOR. DETAILS AND RATES EMPLOYERS REINSURANCE CORPORATION INSURANCE EXCHANGE KANSAS CITY, MISSOURI MR. BERNSTEIN WSAI Appoints Bernstein, Announces Three Promotions FRED L. BERNSTEIN, vice president and southern divisional manager of Forjoe & Co., station representation firm, has been appointed executive vice president and managing director of WSAI Cincinnati. The announcement by Sherwood R. Gordon, president of Gordon Broadcasting Co. (WSAI AM-FM and WILD Birmingham ) , also listed promotions at WSAI and said the new appointments constitute the first step of a projected expansion over the next few months. WSAI staff members promoted: Lu Bassett, national sales manager, to the new position of national sales service director; Harold O. Parry, local sales man ager, to vice president and director of local sales, and P. Howard Eicher, account executive, to assistant sales manager. WAHR-FM Converts to Multiplex WAHR-FM Miami Beach has converted all its background music service from simplex to multiplex, according to Alan H. Rosen son, owner-chief engineer. Mr. Rosenson built all needed transmitter gear himself and made the transmitter modifications at an estimated cost of $500. He said Browning receivers have proved satisfactory and no cross-talk or noise is apparent. WAHR-FM is now duplicating WAHR am service on its main channel. Oldham Goes to St. Louis BILL OLDHAM, radio account executive, leaves the Chicago branch of Edward Petry & Co. Inc. on June 1 to become sales manager of the firm's St. Louis office replacing George Kercher who has yet to make known his future plans. 2% BILLION DOLLARS WAITING TO SEE YOUR SALES STORY! Your product won't "catch it cold" with exposure in this red hot, tricities (Bristol, Va.-Tenn., Johnson City, Tenn., and Kingsport, Tenn.) market! Saturation selling on UICVB-TV BOX 1009, BRISTOL. VIRGINIATENNESSEE THE TRI-CITIES CHANNEL NBC-ABC AFFILIATE REP: WEED TELEVISION CORP. BROADCAST MUSIC, INC. '589 FIFTH AVE . NEW YORK 17. NY. hlH TOR* • CHIC»C0 • H0UYW000 • I0R0NI0 • MONTRUl Broadcasting • Telecasting May 13, 1957 • Page 115