Broadcasting Telecasting (Apr-Jun 1957)

tion staffers and equipment are stationed for the duration. The local brewery also sponsored last month a card of 1 1 feature Race of the Day broadcasts from the Keeneland track at Lexington, Ky. Additional WHAS-TV treatment of the sports events included daily film coverage and elaborate coverage of Derby festivities. WHAS sportscaster Cawood Ledford calls radio descriptions, with Bryan Field and Downs track announcer Gene Schmidt sharing the assignment on tv. Brownie Leach, public relations director of Churchill Downs, provides color for the radio coverage. LINCOLN — Monitoring local law enforcement shortwave broadcasts paid off for KFOR Lincoln, Neb., which promptly sent its news staffers to nearby Milford only minutes after a tornado struck. They proceded to broadcast bulletins. Thus, in spite of knocked out telephone lines, the station said it was later able to wrap up the most complete description of the twister's impact and aftermath 2Vi hours later on a regular evening broadcast. But KFOR insisted that storm warnings from local stations did the life saving. TORONTO — Larry Henderson, news commentator of CBC, that city, and cameraman Bob Crone, have started on their third overseas reporting tour for CBC-TV in two years. Their current trip, started on April 28, and will take them to Sweden, West Germany, Lebanon, Syria, Jordan, Egypt, Israel, Austria, Poland and Russia. Visas for Russia were not ready when they left Toronto, but are expected to be picked up en route. The team will be away seven weeks, and plan to jump immediately to any area where the news breaks. They will supply it on tape and on film for tv and radio programs. Pulse Moves to Discourage Station 'Hypos' During Surveys THE Pulse Inc. is serving notice it will try to frustrate any station which undertakes to inflate its ratings by staging special promotions during a survey period. Director Sydney Roslow is sending letters to all subscribers urging them not to use such tactics and warning that if they do the fact will be noted alongside their figures in the published Pulse report. In the past the Pulse has carried such notations in cases where such promotions have come to its attention, but this is the first time it has "officially" served notice regarding the policy. Other rating services have coped with the problem in similar ways. C. E. Hooper Inc., for instance, has deleted the station's figures and, instead, carried a note saying the station was running a special promotion that made it impossible to determine the size of the audience. The problem, which crops up sporadically, involves special promotions — offering rewards for answering the telephone with the station's call letters, for instance — conducted just before or during a rating period, where the purpose is clearly to influence the pub Broadcasting • Telecasting 1 mi SALES A' CLIMBIN' OR SPONSORS DECLININ'? The SESAC Transcribed Library Makes the difference because . . . It's a proven revenue producer. because . . . Its distinctive repertory performed by top talent quickly attracts and holds the audience your clients want to reach most. A complete Program Service Available in its entirety or in sections at low monthly cost Write Noiv The Sooner the bigger — Audience! SESAC INC. THE COLISEUM TOWER 10 COLUMBUS CIRCLE NEW YORK 19, N. Y.