Broadcasting Telecasting (Apr-Jun 1957)

PEOPLE WEISSMAN MILLHISER LARKIN CHRISTENSEN GOLDSMITH LINCOLN BOWLING GEORGE WEISSMAN, vice president of Philip Morris Inc., has been named to the newly created position of director of marketing with the additional responsibility of directing and coordinating sales, advertising, market research, packaging and public relations efforts "for maximum consumer impact," it was announced Monday by President O. Parker McComas. Mr. McComas also announced realignment of the responsibilities of several other key executives. Ross R. Millhiser, Marlboro brand manager, becomes assistant director of marketing. Robert S. Larkin, sales promotion director, becomes director of chain store sales, a new position, reporting to Sales Vice President Ray Jones. Thomas S. Christensen, former assistant advertising director, is promoted to Marlboro brand manager. Clifford H. Goldsmith, special assistant to the president, becomes director of packaging development. Jetson E. Lincoln, assistant director of market research, is elevated to director of marketing research. James C. Bowling, public relations manager, becomes director of public relations. Erickson, L. A., copy department. Louise El Mayer and Gaile M. Longden have joined copy staff of Ogilvy, Benson & Mather, N. Y. NETWORK Patric Rastall, formerly ABC network sales service manager, to CBS-TV network sales, Chicago, as account executive. Bob McKee, formerly account executive with NBC Central Div. tv sales, to ABC Central Div. tv sales in similar capacity. He replaces James Duffy, appointed sales director for ABC Radio Central Div. [B»T, April 29]. E. Charles Straus, assistant to director of business affairs, CBS-TV Hollywood, named talent and casting director. Dominick Dunne, associated with Playwrights '56 and Producers Showcase at NBC-TV, to CBS-TV as executive assistant on Playhouse 90. Arnold Carr^CBS Radio publicist in Hollywood, to KABC-TV Los Angeles, as assistant publicity director, succeeding Murray Weissman, transferred to ABC-TV press information department to handle publicity on Frank Sinatra Show. Patricia Young, copywriter and coordinator of station information, CBS Radio Spot Sales, appointed presentation writer in department. She succeeds Robert Gallagher, now assistant sales promotion manager, WCBS New York. Paul Nickell, for past eighth years with Studio One in New York, has moved to CBS-TV in Hollywood where he will direct programs of Climax, Playhouse 90 and other top series on network. Martin Cohen, NBC television producer, resigned from network to devote full time to theatrical production. Oliver Treyz, ABC vice president in charge of television network, elected director of Better Business Bureau of New York City for three-year term. < George DeMartini, general partner of Cohen, Simonson & Co., N. Y., to Guild Films as vice president-treasurer. He also is member of American Stock Exchange. Daniel G. Endy, Daniel M. Wise and Bosh Pritchard named vice president in charge of j§ Standard Super Sound Effects 5 Are a Must— \ If you want your commercial "spots" to I command attention. Special "Best sellers" .f_4i 25 of our most popular discs— available ; \ at package price. Free catalog and "cue teasers" (spots cued to sound effects) sent on request. STANDARD HR RADIO TRANSCRIPTION SERVICES, INC. BH3 360 N. Michigan Ave., Chicago 1, III. K^ijg^l§ Also send for details on the new Lawrence Welk Library Package; and Sound Effects Library; and Standard Shorty Tunes. Page 122 Mcry 13, 1957 administration-special events, vice president in charge of production and vice president in charge of sales, respectively, for Tel Ra Productions. David Mathews, commercial-praduction department, Gross-Krasne Inc.. Hollywood, named general manager. Stanley Dudelson, North Central division manager of Screen Gems, promoted to Midwest division manager, with headquarters in Chicago. He succeeds Henry A. Gillespie, resigned. William E. Young, from com pany*s eastern division, and Ted Swift, formerly with Guild Films and Ziv, join Midwest division sales staff of Screen Gems. < Dick Lewis, M G M-T vj N. Y., named Chicago sales. : representative of commercial and industrial film department. Serge Valle, for several years supervisor of ■ research for California National Produce .'■ tions, NBC subsidiary, named manager of research. Gertrude V. Casey, sales department, Trans -3 j film Inc., N. Y., named manager of depart-; : ment. Douglas Whitney, talent executive, RKCj a Studios, to Screen Gems, N. Y., executive : staff, succeeding Milton E. Pickman. ■ E. H. Johnson, advertising and promotion ' department. Association Films Inc., named/ ;: branch operations coordinator. Charles A. Palma, film editor of Transfilm, . Inc., N. Y.. father of girl, Karen, April 30. STATION < Commander Mortimer W. Loewi, founder of DuMont network and research organization, named president and general manager of WITV (TV) Miami. C. E. Franklin named president, general manager and engineering director of WCEF Parkersburg, W. Va. Other WCEF appointments: Gene Snyder, commercial manager. Gary Brookhart, program manager; Edwin i Lazear, news director; Michael Morris, sports director; Dorothy Leon, traffic manager; Vivian Snyder, promotional director: Herbert Snodgrass, studio director; Tom Porter, plant manager, and O'Dale Kinpj Griffith, assistant chief engineer. < Roger Van Duzer, station manager, KTVK Phoenix named general manager and Leon M. Nowell appointee executive vice president. < Bill Simpson, general man ager. KTXN Austin, takes or additional duties as genera sales manager of KIWW San Antonio. Bert Metcalfe named manager of XEO Brownsville and XEOR McAllen, both Tex. All station? belong to Texas Spanish Language Network PEOPLE continues on page 132 Broadcasting • Telecastinc \,