Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Televisions One-Book CAN that station handle color? How big is the market? Who's in charge? Who are the top TV spot advertisers? Who'll we call for more dope? Which agencies handle P & G? What's the name of that distributor with the new First Run Movies? For the answer to these (and several thousand other) questions some 15,000 subscribers will reach for television's One-Book Reference Library— the B*T Telecasting Yearbook, Marketbook — the one with the blue cover. This is the annual reference book that lives. This is the book that gets reached for almost automatically whenever the men and women who are active in television need data. This is a good place for an advertiser. See the coupon? Don't forget the final deadline has been advanced to July 1. Proof deadline June 22.