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Advertising Age Keeps Us Alert''
says JOHN W. HUBBELL
Director and V ice-President
of Merchandising and Advertising
Simmons Company
'In this fast-moving marketing era, we need publications like
Advertising Age to keep us abreast of advertising and marketing developments. Advertising Age does an excellent job of covering all the major news thoroughly and factually/'
JOHN W. HUBBELL
Mr. Hubbell did display and advertising work with the Colgate Co. and sales work with the Butterick and Curtis Publishing Cos. before joining Simmons in 1929. Beginning as promotional sales manager, he advanced to promotional sales and advertising manager before acquiring his present title. In 1942, he was given a dollar-a-year appointment with the War Production Board. This was followed by three years in the army as Liaison Officer with the Motion Picture Industry and Chief of the Army Overseas Motion Picture Service. Mr. Hubbell is an honorary life director and former chairman of the Board of Brand Names Foundation, a director of the National Sales Executives Club and a trustee for the American Fair Trade Council.
Keeping abreast of the latest advertising and marketing developments is a "must" with most of the executives who are important to you — and there lies a basic reason why you will find your top prospects combing the pages of Ad Age every week. The latest advertising-marketing news, sharp analyses of current trends, factual reports on important developments: all carry weight in shaping today's, tomorrow's and future decisions. It's Ad Age's thorough and dynamic delivery of these every week that makes it indispensable — not only to those who activate but those who influence the important marketing and media decisions.
Simmons Company is just one example from AA's vast audience. Broadcast has played an important role in Simmons' growth and in establishing its famed "Beautyrest" mattress. In 1956, Simmons ranked #73 among the top spot TV advertisers when it invested over $1,140,000 in this medium alone.* Every week three paid subscription copies of Ad Age keep Simmons' executives abreast of today's fast-moving marketing. Further, 276 paid subscription copies blanket its agency which ranked #J with broadcast billings of $82,000,000** last year— Young and Rubicam.
Add to this AA's 37,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 141,000 — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.
*N. C. Rorabaugh Co. for Television Bureau of Advertising ** Broadcasting-Telecasting 1956 Report.
2 0 0 EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS 7 Year (52 issues) $3 480 LEXINGTON AVENUE • NEW YORK 17, NEW YORK
Broadcasting
Telecasting
May 13. J 95 7 • Page 145