Broadcasting Telecasting (Apr-Jun 1957)

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what do YOU buy? KWK-TV serves one of America's richest areas with annual retail sales of more than $3,101,128,000! Grade B population alone includes more than 2,258,300 potential customers for your products or services. Your KATZ man can keep you covered with the complete story about the great St. Louis market and the LEADER in St. Louis Television— KWK-TV! |j KWK-TV has the best-known personalities in St. Louis Television! Gil Newsome — Fred Moegle — Tom Dailey — offering top ratings — low CPM — and the local touch for YOUR campaign. Consider, too, the top-rated film programs available for your SPOT campaign on KWK Channel 4. Katz will keep you covered with this info! OPERATION ID offers outstanding daytime availabilities on the LEADER in St. Louis television— KWK-TV. Fifteen ID's per week between 9:00 a.m. and 5:00 p.m. for $412.50! Five across the board at 10:00 a.m. pull a CPM homes of FORTY CENTS. Any time is a good-time on daytime KWK Television. Pick your times now. Check KATZ for availabilities in the KWK OPERATION ID. By the way, the KWK-TV 5 & 10 PLAN offers 20 to 40% discount on day time buys. Check Katz for details!