Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001037 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001037
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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26" EAR BROADCASTING TELECASTING THE BUSINESSWEEK LY OF RADIO AND TELEVISION MAY 20, 1957 35* PER COPY Tv commercials called on the carpet Page 31 RETMA hears optimism for electronics Page 48 FCC reins in on subscription tv moves Page 62 Goldenson sees network balance in fall Page 116 Commercials in a jam Electronics on way up Double-take on toll tv "Understand there's never a dull moment for advertisers, either." In any of these 5 important markets good time with the Storz Station. every time is a MINNEAPOLIS-ST. PAUL . . . with WDGY. March 1957 Nielsen shows WDGY first (NSI Area, 9 a.m.-6 p.m., Mon.-Sat.). Latest Trendex ranks WDGY first all day. Latest Hooper and latest Pulse have WDGY first every afternoon. Make sure you're working with up-to-date data from the Twin Cities. See John Blair or WDGY GM Steve Labunski. OMAHA . . . with KOWH. First all day on all 3 Omaha surveys. First on latest (March-April) Omaha Hooper. 40.99c first place all-day average, latest Omaha Trendex. 246 out of 264 first-place daytime quarter-hours, on latest Pulse. Contact Adam Young Inc.. or KOWH GM Virgil Sharpe. KANSAS CITY . . . with WHB, First per METRO Pulse, Nielsen, Trendex and Hooper — first per AREA Nielsen and Pulse. 87% renewal rate among Kansas City's biggest advertisers proves dynamic sales power. See John Blair or WHB GM George W. Armstrong. NEW ORLEANS . . . with WTIX. Month after month WTIX maintains or widens its first place position in New Orleans listening. First on Pulse (6 a.m. -6 p.m., Mon.-Fri.). And first per latest Hooper. Ask Adam Young Inc.. or WTIX GM Fre<! Berthelson. MIAMI . . . with WQAM. Way out front. More than twice the audience of the second station, per latest Hooper. Now Pulse joins Hooper and Trendex in agreement: All three show WQAM first— all day! See John Blair, or WQAM GM Jack Sandler. The Storz