Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001042 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001042
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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The very latest Pulse* shows WTIX with an even bigger lead over the next station in 11-station New Orleans — first in the morning (19.0%), first in the afternoon (19.0%) and first all day. Hooper continues to give WTIX top audience share in every time period, with a first place 20.3% all-day average. Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new New Orleans time-buying habit. Next time the Young man calls, make him tell you the WTIX story. Better still, give him a call— or talk to WTIX General Manager Fred Berthelson. * 7 a.m.-o p.m., Mon.-Fri. WTIX New Orleans WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair 6 '< Co. Representee/ by Adam Young Inc. Page 6 • May 20, 1957 Broadcasting • Telecasting