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Agency Executive Sold on Audit Bureau of Circulations
William C. Dekker Vice President McCann-Erickson, Inc. New York City
"Our membership in the Audit Bureau of Circulations speaks for our belief and confidence in that organization. We are happy that Broadcasting • Telecasting elected to join the ranks".
B»T is the only paper in the vertical radio-tv field with A.B.C. membership . . . your further guarantee of integrity in reporting circulation facts. B*T, with the largest paid circulation in its field, is basic for subscribers and advertisers alike.
BROADCASTING
TELECASTING
THE BUSINESSWEEK!. Y OF RADIO AND TELEVISION
Use Joclpys^are
Busiest
V V/Jri the Detroit Ai
TOBY DAVID
6:45-9:45 a.m.
Mon. thru Fri. Music, time, weather, comedy! Everything to attract listeners and keep them listening at the •wake-up hours.
BUD DAVIES
12:30-1 1:30-2 Mon. thru Fri.
Music in a pleasing manner for early afternoon listeners. Variety and guest interviews with celebrities.
EDDIE CHASE
3:30-4:45 6:15-7 Mon. thru Fri. Late afternoon and dinner hour music for everyone. Good listening for "rolling home" motorists.
Broadcasting Publications Inc.
Sol Taishoff Maury Long Edwin H. James President Vice President Vice President
H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller
B RO AD CASTI NG
TELECASTING
THE BUSINESSWEEKIY OF RADIO AND TELEVISION
Published every Monday by Broadcasting Publications Inc.
Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022
EDITOR & PUBLISHER: Sol Taishoff
MANAGING EDITOR: Edwin H. James
SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald
NEWS EDITOR: Donald V. West
SPECIAL PROJECTS EDITOR: David Glickman
ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins
ASSISTANT EDITOR: Dawson Nail
STAFF WRITERS: Argyll Campbell, Wm. R. Curtis, Jacqueline Eagle, Jere McMillin, Ann Tasseff
EDITORIAL ASSISTANTS: Hilma Blair, Robert Connor, Frances Pelzman, Rita Cournoyer
LIBRARIAN: Catherine Davis
SECRETARY TO THE PUBLISHER: Gladys L. Hall
BUSINESS
VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy ADVERTISING ASSISTANTS: Doris Kelly, Ada Michael
Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadl
CIRCULATION & READER'S SERVICE
MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Bessie Deese, Charles Harpold, Bertha Scott, David
Smith, Violet Quigley
BUREAUS
NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355
Editorial
SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model, Diane Schwartz, Sally Ann Olansky
Business
SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger
CHICAGO
360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar
HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia
Bialas
Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes
SUBSCRIPTION INFORMATION
Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35< per copy; 53d and 54th issues: $3.00 per copy.
ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St.. N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953.
*Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc.
8OOkc.«0 Imiill MUTUAL
50,000 Watts GUARDIAN BLDG., DETROIT
ADAM YOUNG, Inc. J. E. CAMPEAU
Nationnl Rf>o. President
Page 18 • May 20, 1957
Broadcasting • Telecasting