Broadcasting Telecasting (Apr-Jun 1957)

Outrates all syndicated San Francisco — highest rated syndicated program (22.7, Pulse, 2/57) outrating George Gobel, Gunsmoke, Zane Grey Theatre, Jackie Gleason, Lux Video Theatre, etc. Twin Cities— highest rated syndicated program in MinneapolisSt. Paul (16.0, Pulse, 11/56) outrating Warner Brothers, Father Knows Best, West Point, etc. Outrates all competition in Atlanta, Indianapolis, Portland, Oregon, etc. Stage 7's a dramatic anthology which can do a fine-rating, fineselling job in your market, as it is already doing in more than a hundred others. Better check Stage 7 for your market today. Write, wire or phone collect for availabilities. Television Programs of America, Inc. 488 Madison Ave., N. Y. 22 • PLaza 5-2100 OPEN MIKE Words of Wisdom Accepted editor: You may have noted that my criticism ["Myopia: It Handicaps Radio, Too" — B«T, April 29] was very open and frank. It has been very encouraging to observe the favorable reaction it has had upon the broadcast industry. Generally, people like to hear about the good things rather than the bad, but it is my honest belief that radio people are interested in policing a few of the bad elements within radio's structure. The support of strong champions of radio like yourself will do much to promote the worthy cause for which we are fighting. Let's keep the radio medium a prosperous business. Arthur S. Pardoll Media Group Director Foote, Cone & Belding New York City More Kroger Copies, Please editor: In your article on the success of Kroger's [B»T. May 6]. I was particularly impressed with the important role that radio now plays in their operations. Could [you] provide me with a dozen reprints? Robert O. Moran General Manager WBEL Beloit, Wis. editor: Your article on the advertising of the growing Kroger chain . . . will help in the selling of some of the extra hard stores in our coverage area. Please send me six copies. Bob Stabler KLVH Pauls Valley. Okla. editor: . . . Send 50 copies of B»T May 6 with the story on Kroger's advertising. Maurice E. Oshry Media Dept. The Ralph H. Jones Co. Cincinnati. Ohio [EDITOR'S NOTE: Copies enroute.] Belongs With South Bend editor: All of us thought "How Tv Stands in the Top 125 Markets" [B»T, May 6] was extremely important. The heck of it is that under South Bend, Ind., you list WSBT-TV and WNDU-TV and left us out of the picture. It's the old problem of being located 10 miles from the major market which you serve. I suppose that you are plagued by detail of this sort and yet an omission from the "bible" hurts all of us who are trying to serve the South Bend market. Paul C. Brines General Manager WSJV (TV) Elkhart, Ind. [EDITOR'S NOTE: This clerical oversight has been corrected in our records.] Those Top Tv Markets editor: Your writers indicate the top 125 tv markets [B*T, May 6] were based on tabulations submitted to the FCC by ABC and CBS, and stop at this point of distinction. Imagine our bewilderment when we checked through this list to find that six of the markets are not even on the air and, in addition, our Florence outlet [WBTW (TV)] exceeds an additional 22 of the listed markets in circulation based on NCS #2 . . . Could your writers have confused "metropolitan area" coverage with "total" coverage? Jack Burney Manager, Research & Special Services Jefferson Standard Bcstg. Co. Charlotte, N. C. [EDITORS NOTE — B»T did not attempt to rank the markets. We presented a compilation based on the listings submitted to the FCC by ABC and CBS during the allocations proceedings. These were the only two such lists filed. For television there is no single, numerical listing of top markets that could be accepted by the majority of broadcasters. Also we did not exclude noteworthy markets because grantees there were not yet on the air.] The ABCs ^of Omaha editor: Although some weeks ago you ran the news that KETV (TV) Omaha has signed to be a primary affiliate of ABC-TV and will carry its schedule live right from our starting date in September, in B*T May 6, you listed KMTV (TV) Omaha as the ABC affiliate and KETV as an independent. Eugene S. Thomas General Manager KETV (TV) Omaha [EDITOR'S NOTE: The May 6 listing reflects the situation as it is now with KMTV carrying ABCTV.] Tripped by Transposition EDITOR : A 21 -gun salute to B*T for its fine Our Respects in the May 6 issue. We stand in agreement with the communications media "journal without peers" in admiration for one of Seton Hall U.'s finest alumni, Lew Arnold. On the other hand, we stand in amazement at Lew's ". . . having raised funds at WOSU . . ." while on the staff here at Seton Hall. While I'm certain our fellow educators and broadcasters in Columbus, Ohio [where Ohio State U. operates WOSU]. would hardly take exception to being inadvertently credited with an outstanding alumnus, actually we at WSOU are happy to say "we knew him when." A I Paul Klose Station Manager WSOU Seton Hall U. South Orange, N. J. Approves Set Count Deletion editor : I applaud your decision to drop the television set count in favor of authoritative distribution information now available [B«T, May 6]. Roland Weeks Manager WCSC-TV Charleston, S. C. Page 20 • May 20, 1957 Broadcasting • Telecasting