Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001069 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001069
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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regard to cure, mitigation or prevention of disease, be roundly condemned, and be it further resolved that pharmaceutical manufacturers, pharmacists and others indulging in advertising drug products by radio, tv and other means of communication be cautioned to exercise due restraint in the character of their statements to the public; and be it further resolved that unethical, untruthful and unwarranted statements such as are frequently noted, be referred to the Federal Trade Commission or other agencies having supervision over advertising." As it was originally drafted, the resolution applied only to radio and television, but an amendment was offered and passed to in clude newspapers and other media. John B. Heinz of Salt Lake City, chairman of the APA Council, is setting up the committee, according to Dr. Robert P. Fischelis. secretary-general manager of the association in Washington. Plans for monitoring and other phases of committee operation are to be announced. LATEST RATINGS PULSE Tv Report for March 1957 TOP 20 WEEKLY SHOWS Rank Rating 1. / Love Lucy 38.3 2 Ed Sullivan 37.1 3. Play house 90 32.9 4. G.E. Theatre 32.7 5. $64,000 Question 32.1 6. Alfred Hitchcock 31.4 7. Climax 30.9 8. Godfrey's Talent Scouts 30.5 9. Jackie Gleason 30.3 10. You Bet Your Life 29.9 11. Burns and Allen 29.5 12. Phil Silvers 29.4 13. Perry Coino 28.6 14. December Bride 28.2 15. Red Skelton 28.2 16. Lineup 28.0 17. What's My Line 27.8 18. I've Got A Secret 27.3 19. $64,000 Challenge 27.3 20. Person To Person 27.0 TOP 10 MULTI-WEEKLY Rai k Rating i. Mickey Mouse Club 20.8 9 Queen For A Day 12.4 3. CBS TV-News 12.0 4. NBC-News 11.3 5. Arthur Godfrey 10.8 6. Art Linkletter 10.8 7. Catpain Kangaroo 10.3 8. Modern Romances 10.3 9. Guiding Light 10.2 0. Search For Tomorrow 10.0 Radio Report for Two Weeks Ending April 6 Total Audience (Homes-000)' Evening, Once-a-Week (Average) (525) 1. Jack Benny 1.670 2. Gunsmoke (Sun. 6:30 PM) 1,383 3. Our Miss Brooks 1,336 4. Our Miss Brooks 1,240 5. Gunsmoke (Sun. 6:45 PM ) 1.193 6. Mitch Miller (8:10 PM) 1,049 7. Academv Awards 1.002 8. Mitch Miller (8:20 PM) 906 9. 50th Anniversary Musical 906 10. Sports (Sun. 8:45 PM) 811 Evening, Multi-Weekly (Average) (668) I. Lowell Thomas 1,288 2. News of the World 1,240 3. One Man's Family 1,145 Weekday (Average) (1,097) 1. Ma Perkins (2nd Half) 1,765 2. Ma Perkins (2nd Half) 1,765 3. A. Godfrey (1st Half) 1,670 4. Young Dr. Malone (2nd Half) 1,622 5. Ma Perkins (1st Half) 1,622 6. House Partx 1,622 7. A. Godfrey 1,622 8. Helen Trent (2nd Half) 1,622 9. Nora Drake (2nd Half) 1,622 10. House Party 1,574 Day, Sunday (Average) (429) [. Woolworth Hour 1,193 2. Robert Trout 1,145 3. Johnny Dollar 1,002 Day, Saturday (Average) (620) 1. Gunsmoke (12:30 PM) 1,574 2. Gunsmoke (12:45 PM) 1,479 3. Sports 1,288 ' Homes reached during all or any part of the program, except for homes listening only 1 to 5 minutes. For a program of less than 15-minute duration, homes listening 1 minute or more are included. NOTE: Number of homes is based on 47,700,000 the estimated March 1, 1957 total United States radio homes. Copyright 1957 by A. C. Nielsen Company BACKGROUND: The following programs, in alphabetical order, appear in this week's B*T tv ratings roundup. Information is in following order: program name, network, number of stations, sponsor (s), agency (s). day and time. Academy Awards (NBC-188) : Oldsmobile (D. P. Brother), March 27, 10:30 p.m.12:15 a.m. Jack Benny (CBS-200): TVz minutes by Cowles (M-E), rest sustaining, Sun. 77:30 p.m. Burns & Allen [CBS-114) : Carnation Co. (Erwin. Wasey), B. F. Goodrich (BBDO I . Mon. 8-8:30 p.m. Captain Kangaroo I CBS-variousI : Participating sponsors, Mon.-Fri. 8-9 a.m. CBS News i CBS-147) : Brown & Williamson Tobacco Corp. (Bates), American Home Products (Bates), Hazel Bishop Inc. (Raymond Spector Inc.). Mon.-Fri. 7:177:30 p.m. Climax (CBS-173) : Chrvsler (M-E), Thurs. 8:30-9:30 p.m. Perry Como (XBC-137) : participating sponsors, Sat. 8-9 p.m. December Bride ( CBS-185): General Foods (B&B). Mon. 9:30-10 p.m. 50th. Anniversary Musical i NBC-186): International Harvester. (Y&R), April 4, 9:05-10 p.m. G.E. Theatre (CBS-152): General Electric (BBDO). Sun. 9-9:30 p.m. Jackie Gleason (CBS-174): P. Lorillard (L&N), Bulova (M-E), Sat. 8-9 p.m. Arthur Godfrey (CBS-199): Chun King (JWT), Int'l. Min. (BBDO), and participating sponsors. Mon.-Fri. 10-11:30 a.m. Arthur Godfrey (CBS-116): participating sponsors. Mon.-Fri. 10-11:30 p.m. Godfrey's Talent Scouts (CBS-165): Lipton (Y&R), Toni (North), Mon. 8:30-9 p.m. Guiding Light (CBS-119): Proctor & Gamble (Compton). Mon.-Fri. 12:45-1 p.m. Gunsmoke iCBS-198): Liggett & Mvers (D. F & S). Sun. 6:30-7 p.m.. Liggett & Myers (C&W). Sat. 12:30-1 p.m. Gunsmoke i CBS-198): Liggett and Myers (D, F & S), Carter (Bates), Sat. 12:30 p.m. Helen Trent (2nd half) (CBS-193): Mentholatum (JWT), Scott (JWT), Mon.-Fri. 12:30-45 p.m. Alfred Hitchcock Presents (CBS-138) : Bristol-Myers (Y&R), Sun. 9:30-10 pjn. House Party (CBS-198): Simonize (Y&R). Staley (R&R) and participating. Mon.Fri. 3-3:30 p.m. I Love Lucy (CBS-162): General Foods Corp. (Y&R). Proctor and Gamble (Grey), (alternates). Mon. 9-9:30 p.m. I've Got A Secret (CBS-190) : R. J. Remolds (Esty), Wed. 9:30-10 p.m. Johnny Dollar (CBS-201): P. Lorillard i Y&R). Sun. 5:30-6 p.m. The Lineup (CBS-153): Brown & Williamson Tobacco Corp. (Bates), Proctor & Gamble (Y&R). (alternates), Fri. 1010:30 p.m. Art Linkletter (CBS-114): participating sponsors. Mon.-Fri. 2:30-3 pjn. Ma Perkins (CBS-195): Lever Bros. (K&E). Lipton (Y&R). Scott (JWT) and co-op., Mon.-Fri. 1:15-1:30 pjn. Mickey Mouse Club (ABC-92) : participating sponsors, Mon.-Fri. 5-6 pjn. Mitch Miller (CBS-189): Magic Thread (Curtis), Pharma Craft (JWT). Sun. 8:058 :45 p.m. Modern Romances (NBC-55) : participating sponsors, Mon.-Fri. 4:45-5 pjn. NBC News iXBC-85): participating sponsors. Mon.-Fri. 7:45-8 p.m. News of the World (NBC-186): Coldene iJWTl, Carter Products (Bates), Mon.Fri. 7:30-7:45 p.m. Nora Drake (CBS-various): Scott (JWT) and participating. Mon.-Fri. 1-1:15 p.m. One Man's Family (NBC-186) : Anahist (Bates), Quaker Oats (Wherrv, Baker & Tilden), Bell Tone ( Olkan & Bronner), Mon.-Fri. 7:45-8 p.m. Our Miss Brooks (CBS-190): Carter (Bates i. P. Lorillard (Y&R), Sun. 7:30 p.m. Person To Person (CBS-97): Time Inc. (Y&R). Amoco Gas (Jos. Katz Co.) and Hamm Brewing Co.. (Campbell-Mithun), (alternates), Fri. 10:30-11 p.m. Playhouse 90 (CBS-131): Participating sponsors, Thurs. 9:30-11 p.m. Queen For A Day (NBC-122): Participating sponsors. Mon.-Fri. 4:30-5 p.m. Search For Tomorrow (CBS-135): Proctor & Gamble (Leo Burnett), Mon.-Fri. 12:30 12:45 p.m. Phil Silvers (CBS-190): R. J. Remolds (Esty), Proctor & Gamble (Leo Burnett). (alternates), Tues. 8-8:30 p.m. Simonize Program (Sat. sports) (CBS-157): Simonize (Y&R). Sat. 12:55-1 p.m. S64.000 Challenge (CBS-117): P. Lorillard (Y&R). Revlon (BBDO), Sun. 10-10:30 p.m. S64.000 Question (CBS -178): Revlon (BBDO). Tues. 10-10:30 p.m. Red Skelton Show (CBS-107): Pet Milk (Gardner), S. C. Johnson & Son (F, C&B). Tues. 9:30-10 pjn. Ed Sullivan (CBS-174): Lincoln-Mercurv (K&E). Sun. 8-9 pjn. Sunday Sports Review (CBS-180) : P. Lorillard (Y&R), Sun. 8:45-9 p.m. ' Lowell Thomas (CBS-198): United Service Div.. General Motors (C-E). Mon.-Fri. 6:45-7 p.m. Robert Trout (CBS-190): General Motors (C-E). Sun. 5 p.m. Whafs My Line? (CBS-104): Helene Curtis (Earle Ludgin). Remington Rand i Y&R), Sun. 10:30-11 pjn. Woolworth Hour (CBS-209): F. W. Woolworth (Baker), Sun. 1-2 ajn. You Bet Your Life (NBC-170): DeSoto (BBDO). Thurs. 8-8:30 p.m. Young Dr. Malone (2nd half) (CBS-190): Scott (JWT), Lever Bros. (K&E), Mon.Fri. 1:30-1:45 pjn. Broadcasting • Telecasting May 20. 1957 • Page 33