Broadcasting Telecasting (Apr-Jun 1957)

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Television's One-Book Reference Library B»Ts annual Telecasting Yearbook-Marketbook is revving up. Deadline is June 22 for advertising reservations. As in previous issues, the new book will present a vast collection of important, useful data about the entire tv profession— complete directories of stations and executive personnel; market data; basic statistical information about national, spot and network radio, available in no other single source; directories of services related to tv, of agencies and their tv accounts, of state associations, FCC Bar Members; FCC Rules Deadline: and Regulations for Broadcast Services; and much more. Because nothing takes the place of a Yearbook-Marketbook except the next issue, your advertising in it lives for at least twelve months. To be assured of position opposite appropriate editorial matter, make your reservation as early as possible. Regular space rates apply. 15,000 circulation. Further details upon request to B*T, 1735 DeSales St., N. W., Washington 6, D. C, or any of B»Ts bureaus. June 22!