Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001079 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001079
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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According to the Nielsen Coverage Service Number 2 WSB-TV the dominant Georgia station The map shows WSB-TV effective coverage area as determined by Nielsen (March-May, 1956). 136 counties with 536,690 viewer families are covered by WSB-TV. No other Atlanta television station covers as many counties; no other is viewed by as many families. In the 50% or better penetration areas: WSB-TV covers 100 counties 25% more than Station B 72% more than Station C WSB-TV viewed by 419,810 families 7% more than Station B 24% more than Station C RETAIL SALES*— In the 50% or better penetration areas, counties covered by WSBTV have retail sales of $2,209,524,000. This is $135,277,000 more than Station B, and $456,271,000 more than Station C. For complete details of the Georgia NCS study contact your Petry man. Get more for your money in Georgia. Get on WSB-TV. *SRDS Consumer Markets U i 1 WSB-TV ATLANTA Broadcasting • Telecasting May 20, 1957 • Page 43