Broadcasting Telecasting (Apr-Jun 1957)

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FILM THE 10 TOP FILMS IN 10 MAJOR MARKETS AS RATED BY ARB IN APRIL NEW YORK seven-station market Rank Program Distr. Day & Time Sta. Rating 1. Highway Patrol (Ziv) Mon. 7:00 WRCA-TV 19.4 2. Silent Service (NBC Film) Fri. 7:00 WRCA-TV 12.9 3. Celeb. Playhouse (Scr. Gems) Tues. 7:00 WRCA-TV 12.7 4. Whirlybirds (CBS Film) Thurs. 7:30 WPIX 11.8 5. Death Valley (McC-E) Wed. 7:00 WRCA-TV 11.6 6. Rosemary Clooney (MCA-TV) Sat. 7:00 WRCA-TV 10.8 7. Popeye (AAP) Sun. 4:30 WPIX 10.3 M-F 6:00 Sat. 5:30 8. Superman (Flamingo) Tues. 6:00 WABC-TV 9.0 9. Looney Tunes (Guild & AAP) Mon. 6:30 WABD 8.7 Sat. 10. Abbott & Costello (MCA-TV) Sat. 7:00 WPIX 8.3 FROM the monthly audience surveys of American Research Bureau, B»T each month lists the 10 top selected to represent all parts of the country with rated syndicated film programs in 10 major markets, various degrees of conpetition. Despite all precautions, occasional errors will occur in these tables, due to use of the same program name for both a syndicated and a network series and the practice of some stations of substituting local titles (such as [advertiser] Theatre) for real program names. SEATTLE-TACOMA four-station market Rank Program Distr. Day & Time Sta. Rating 1. Life of Riley (NBC Film) Thurs. 7:30 KING-TV 38.6 2. Search For Adven. (Bagnall) Sat. 7:00 KING-TV 35.0 3. Highway Patrol (Ziv) Thurs. 7:00 KOMO-TV 33.3 4. Sheriff of Cochise (NTA) Mon. 7:00 KING-TV 30.8 5. Death. Valley (McC-E) Thurs. 9:00 KOMO-TV 25.1 5. Superman (Flamingo) Tues. 6:00 KING-TV 25.1 6. Kingdom of Sea (Guild) Tues. 7:00 KOMO-TV 23.4 7. Last of Mohicans (TP A) Wed. 6:00 KING-TV 21.5 8. Annie Oakley (CBS Film) Fri. 6:00 KING-TV 20.6 9. Wild Bill Hickok (Scr. Gems) Thurs. 6:00 KING-TV 19.4 10. Whirlybirds (CBS Film) Thurs. 8:30 KING-TV 19.1 LOS ANGELES seven-station market Rank Program Distr. Day & Time Sta. Rating 1. Death Valley (McC-E) Sat. 7:00 KRCA 17.8 2. San Fran. Beat (CBS Film) Sat. 9:30 KTTV 16.1 3. Life of Riley (NBC Film) Mon. 8:30 KTTV 15.4 4. Highway Patrol (Ziv) Mon. 9:00 KTTV 14.2 5. Mr. D. A. (Ziv) Sat. 9:00 KTTV 13.5 6. Whirlybirds (CBS Film) Mon. 7:30 KHJ-TV 13.1 7. Popeye (AAP) Mon. 7:00 KTLA 12.4 Fri. 7. Science Fiction (Ziv) Mon. 8:00 KTTV 12.4 8. Man Called X (Ziv) Mon. 8:30 KHJ-TV 12.0 9. Buffalo Bill Jr. (CBS Film) Fri. 6:00 KABC-TV 11.9 10. Search For Adven. (Bagnall) Thurs. 7:00 KCOP 11.8 CLEVELAND three-station market Rank Program Distr. Day & Time Sta. Rating 1. Highway Patrol (Ziv) Tues. 10:30 WJW-TV 28.3 2. Sheriff of Cochise (NTA) Sun. 10:30 KYW-TV 23.2 3. Soldiers of Fort. (MCA-TV) Thurs. 7:00 KYW-TV 22.6 4. Frontier (NBC Film) Sat. 10:30 WJW-TV 21.7 5. Death Valley (McC-E) Sat. 7:30 WJW-TV 19.2 6. State Trooper (MCA-TV) Mon. 10:30 KYW-TV 18.0 7. Range Rider (CBS Film) Sun. 7:00 WEWS 17.8 8. Annie Oakley (CBS Film) Sat. 6:30 WJW-TV 16.6 9. Science Fiction (Ziv) Tues. 7:00 KYW-TV 16.5 10. Studio 57 (MCA-TV) Fri. 7:00 KYW-TV 16.3 CHICAGO four-station market Rank Program Distr. Day & Time Sta. Rating 1. State Trooper (MCA-TV) Wed. 9:30 WNBQ 22.4 2. Sheriff of Cochise (NTA) Fri. 7:30 WNBQ 16.1 3. Superman (Flamingo) Fri. 6:00 WGN-TV 15.8 4. Secret Journal (MCA-TV) Sat. 10:00 WNBQ 15.2 5. Studio 57 (MCA-TV) Mon. 9:30 WBKB 14.4 6. Soldiers of Fort. (MCA-TV) Mon. 6:00 WGN-TV 13.7 7. Wild Bill Hickok (Scr. Gems) Tues. 6:00 WGN-TV 13.5 8. Buffalo Bill Jr. (CBS Film) Thurs. 6:00 WGN-TV 12.8 8. Highway Patrol (Ziv) Fri. 8:00 WGN-TV 12.8 8. San Fran. Beat (CBS Film) Tues. 9:00 WGN-TV 12.8 9. Men of Annapolis (Ziv) Mon. 9:30 WGN-TV 12.1 10. City Detective (MCA-TV) Fri. 9:30 WGN-TV 12.0 ATLANTA three-station market Rank Program Distr. Day & Time Sta. Rating 1. Badge 714 (NBC Film) Mon. 7:00 WSB-TV 30.1 2. Superman (Flamingo) Wed. 7:00 WSB-TV 28.2 3. Highway Patrol (Ziv) Fri. 7:30 WAGA-TV 21.7 4. Amos 'n Andy (CBS Film) Thurs. 7:00 WAGA-TV 20.3 5. State Trooper (MCA-TV) Fri. 7:00 WAGA-TV 19.3 6. Susie (TPA) Mon. 7:30 WSB-TV 15.7 7. Science Fiction (Ziv) Tues. 7:00 WAGA-TV 15.4 8. City Detective (MCA-TV) Wed. 6:30 WLWA 15.1 9. Wild Bill Hickok (Scr. Gems) Thurs. 6:00 WLWA 14.4 10. Sheriff of Cochise (NTA) Sat. 7:00 WSB-TV 14.2 WASHINGTON four-station market COLUMBUS three-station market Rank Program Distr. Day & Time 1. Highway Patrol (Ziv) Sat. 7:00 2. Brave Eagle (CBS Film) Fri. 6:00 3. Wild Bill Hickok (Scr. Gems) Thurs. 7:00 4. Superman (Flamingo) Tues. 7:00 5. Ramar (TPA) Wed. 7:00 6. Frontier (NBC Film) Sat. 10:30 7. Soldiers of Fort. (MCA-TV) Mon. 7:00 8. Annie Oakley (CBS Film) Fri. 7:00 9. Jungle Jim (Screen Gems) Wed. 6:00 10. Buffalo Bill Jr. (CBS Film) Thurs. 6:00 Sta. Rating WTOP-TV 24.5 WMAL-TV 18.3 WRC-TV 18.2 WRC-TV 16.8 WTOP-TV 15.7 WTOP-TV 15.4 WTOP-TV 15.3 WTOP-TV 13.4 WMAL-TV 12.6 WMAL-TV 12.3 Rank Program Distr. Day & Time Sta. Rating 1. Highway Patrol (Ziv) Tues. 10:30 WBNS -TV 33.0 2. Soldiers of Fort. (MCA-TV) Wed. 6:30 WBNS •TV 24.3 3. Frontier Doctor (H-TV) Fri. 7:00 WTVN -TV 22.2 3. Public Defender (Interstate) Mon. 6:30 WBNS ■TV 22.2 4. Sheriff of Cochise (NTA) Thurs. 7:30 WBNS TV 20.5 5. Men of Annapolis (Ziv) Fri. 9:30 WBNS TV 20.2 6. Waterfront (MCA-TV) Fri. 6:30 WBNS •TV 18.9 7. Last of Mohicans (TPA) Sat. 10:30 WBNS ■TV 18.1 8. Whirlybirds CBS-Film) Thurs. 7:00 WTVN -TV 16.4 9. Superman (Flamingo) Wed. 6:00 WBNS TV 16.1 in China Smith (NTA) Wed. 7:00 WTVN -TV 15.5 MINNEAPOL1S-ST. PAUL four-station market BOSTON two-station market Rank Program Distr. 1. State Trooper (MCA-TV) 2. Sheriff of Cochise (NTA) 3. Search. For Adven. (Bagnall) 4. Death Valley (McC-E) 5. Studio 57 (MCA-TV) 6. Wild Bill Hickok (Scr. Gems) 7. Highway Patrol (Ziv) 8. Superman (Flamingo) 9. Badge 714 (NBC Film) 10. Rosemary Clooney (MCA-TV) Day & Time Sta. Rating Tues. 9:30 KSTP-TV 24.8 Sat. 9:30 WCCO-TV 19.2 Mon. 9:30 WTCN-TV 17.8 Sat. 6:00 WCCO-TV 17.0 Wed. 9:30 KSTP-TV 14.3 Sat. 5:30 WCCO-TV 13.7 Thurs. 10:30 KSTP-TV 13.6 Sun. 4:30 WCCO-TV 13.3 Tues. 10:30 KSTP-TV 13.1 Sun. 5:00 WCCO-TV 12.5 Rank Program 1. Waterfront 2. Death Valley 3. I Led 3 Lives 4. Superman 5. State Trooper 6„ Wild Bill Hickok ( 7. Studio 57 8. Annie Oakley ( 9. Ramar 10. Star Performance Distr. (MCA-TV) (McC-E) (Ziv) (Flamingo) (MCA-TV) Scr. Gems) (MCA-TV) CBS Film) (TPA) (Official) Day & Sun. Fri. Wed. Fri. Sun. Tues. Tues. Sun. Thurs. Sun Time 7:00 10:30 7:30 6:30 10:30 6:30 10:30 5:00 6:00 10:30 Sta. Rating WNAC-TV 26.5 WNAC-TV 25.0 WNAC-TV 24.4 WNAC-TV 22.3 WNAC-TV 18.9 WNAC-TV 18.7 WBZ-TV 18.4 WNAC-TV 17.3 WNAC-TV 16.7 WBZ-TV 16.4 Page 46 • May 20, 1957 Broadcasting • Telecasting