Broadcasting Telecasting (Apr-Jun 1957)

Page scan 0001091 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001091
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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insistence to melt sales resistance and these major-market stations have established rates providing effective repetition at low cost Repetition has long been recognized as basic to advertising success. But in most media, the price-tag on frequent repetition has zoomed into the stratosphere. So today, when the plans-board asks: Within budget limits, how can we build effective repetition into our mediastrategy? . . . The sound answer is— SPOT RADIO. For only in Spot Radio can most advertisers afford repetition at the effective level known as Saturation. Through Saturation, your selling-idea is repeated so frequently and so emphatically that it reaches all your customers — reaches them again and again until your sellingidea becomes their buying-idea. Because Saturation in Spot Radio paysoff for the advertiser, Blair-represented stations have established attractive rates on saturation-schedules. And John Blair & Company has developed the new Saturation Calculator, shown at the left. At a glance it shows how many major markets can be covered with a specific budget— how often— and for how long. A call to the nearest John Blair office will bring your copy of the Calculator— and detailed information on methods of applying the full power of Repetition in reaching your sales-goals for 1957. JOHN BLAIR t COMPANY JOHN BLAIR & COMPANY OFFICES: NEW YORK ATLANTA CHICAGO DALLAS BOSTON LOS ANGELES DETROIT SAN FRANCISCO ST. LOUIS SEATTLE New York WABC Chicago WLS Philadelphia WFIL Detroit WXYZ Boston WHDH San Francisco KGO Pittsburgh WWSW St. Louis KXOK Washington WWDC Baltimore WFBR Dallas-Ft. Worth KLIF-KFJZ Exclusive National Representatives for Minneapolis-St. Paul. . . WDGY Providence WPRO Seattle KING Houston KTRH Cincinnati WCPO Kansas City WHB Miami WQAM New Orleans WDSU Portland, Ore KGW Louisville WKLO Indianapolis WIBC Birmingham WAPI Columbus WBNS San Antonio KTSA Tampa WFLA Albany-Schenectady Troy WTRY Memphis WMC Phoenix KOY Omaha WOW Jacksonville WJAX Knoxville WNOX Wheeling WWVA Nashville WSM Binghamton WNBF Fresno KFRE Wichita KFH Tulsa KRMG Orlando WDBO Savannah WSAV Wichita Falls Amarillo KWFT-KLYN Bismarck KFYR