Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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LONG DAY'S JOURNEY INTO NIGHT starring Fredric March and Florence Eldridge "A PACKED HOUSE EVERY PERFORMANCE" Around Erie, an out-of-town tryout just packs them in . . . becomes a solid hit and settles down for a long run. On WICU, top caliber tv programming wins friends for every client's product and con A LOOK AT THE BOX OFFICE' SHO'A NATIONAL WICU Code 3 13.0 50,0 Groucho Marx 33.6 50.5 jane Wyman 26.0 52.0 Dragnet 24.1 49.3 Life of Riley 23.5 48.0 George Gobel 23.1 47.5 Big Story 22.5 49.8 Perry Como 31.9 48.9 On Trial 20.8 48.0 Your Hit Parade 23.2 45.8 Kraft TV Theatre 23.4 46.3 Blondie 19.9 47.3 People Are Funny 21.3 46.0 Playhouse of Stars 22.8 45.8 'Telepulse March, 1957 sistently gladdens the hearts of every tv advertiser. Since WICU, timebuyers never had it so good in the Great Lakes region. Whether you buy by the numbers, favor an Ouija board or interpolate the tilt of a track record — WICU is just for you. Xo need to Geiger count your way looking for loaded ratings. The picking is plenty good ! ( Check boxoffice and assayer's report) . Xow's the time to stage a dry-run rehearsal with your Petry man or Ben McLaughlin, General Manager, regarding adjacency possibilities and available show opportunities. Double check the Erie market-basket story yourself reprinted on the opposite page . . . WICUS12 An Edward Lamb Enterprise — Ben McLaughlin, General Manager Represented Nationally By EDWARD PETRY AND CO., INC. New York • Chicago • Arlanta • Detroit • San Francisco • St. Lcuis • Los Angeles