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ON THE DOTTED LINE
CONTRACT for services of Chicago Cubs' Shortstop Ernie Banks in a new 15-minute sports commentary on WBEE Harvey, 111., has been completed by Pabst Brewing Co., Chicago. On hand for pact-signing are (1 to r): seated, Mr. Banks and Richard H. Hehman, Pabst marketing director; standing, Barney Brienza, Pabst advertising manager, and Richard C. Scheele, general manager of WBEE, all-Negro radio station. The show consists of comments and interviews through the season.
IN the seasonal realm of farm sponsorship a 52-week contract is good reason for smiling, as attested by (1 to r) General Manager Glenn Griswold of KFEQ-AM-TV St. Joseph, Mo.; Harold J. Schmitz, stations' farm service director, and Dan Duncan of the Iowa-Missouri Walnut Co., St. Joseph, who just signed the contract. It is for a weekly quarter-hour 4-H show conducted by Mr. Schmitz on KFEQ-TV. A friend of 4-H for many years, the Walnut Co. had a similar program on KFEQ Radio for three years.
CROSS-THE-BOARD contract for the Lawrence Welk program on WEE1 Boston (6:30-6:45 p.m. Mondays through Fridays) is signed by James Bothen of Towne Line Motors in Waltham, chairman of the Greater Boston Dodge Dealers advertising fund. Booking was on behalf of Dodge and the Dodge dealers of metropolitan Boston. Others (1 to r): Thomas Y. Gorman, general manager of WEEI; Robert Jarvis, regional manager for Dodge, and Max Siegel of Westminster Motors in Roxbury, Mass.
PRINCIPALS in a two-hour weekly children's show originating in San Francisco and telecast by KVVG (TV) Fresno, Calif., gather to go over the first script of Trude Time. They are (1 to r) Jackie Martin, advertising manager of Cooper's Department Store, Fresno sponsor: Ron Freeman, manager of the ch. 27 station; storyteller Trude; Ann Cooper, owner of the sponsor firm, and Art Blum of Art Blum Advertising and Public Relations Agency, packager of the show.
SHAKING on the deal concluded by Jackson Brewing Co., New Orleans, to sponsor The World of Sports daily on WMCT (TV) Memphis are Lawrence J. Fabacher, general sales manager of the brewing firm and Earl Moreland (r), manager of WMCT. Stan Torgerson, sportscaster and manager of WMC Radio, is seated beside them. Behind (1 to r): Steve Beard of the Dallas office of Blair-Tv, national representative of WMCT; Tom Shipp, Memphis distributor of Jax beer, and Donald H. Halsey, Jax account executive at Fitzgerald Advertising Agency, New Orleans. The show, featuring Mr. Torgerson, is seen at 10:15 Monday through Fridays.
Page 78 • May 20, 1957
Broadcasting • Telecasting