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On the set of "I Love Lucy," (tarring Lucille Ball and Dad Arno_z. The/nation's Number 1 TV show for 1931, 1952 mm* 1953 is .a pioneer of the technique of filming It* program a* t five show 'with audience. Desilu Production* u**» rbrM MJtcJi* I "^35mm BNC camera* in filming "I love Lucy."
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Joan Davis an the set of "I Married 'Joan," produced by P. J. Wolf son and 'appearing on NBC. Three Mitchell 35mm BNC cameras are used on this top TV show, which is in its 2nd year. Jim Backus plays the male lead.
It takes more than just a good script to insure the success of a top-rated network program. The on-stage performances of the stars and supporting cast must be outstanding, carefully timed, superbly directed. And the camera must perform flawlessly in its vital role of recreating the superior quality of the show for millions of TV viewers.
Mitchell cameras— internationally famous— provide the matchless photographic performances so necessary to the successful making of the finest theater quality films. That is why, wherever top quality fuming is the foremost consideration, Mitchell Cameras are to be found . . . bringing success into focus.
Dennis Day, star of "The Dennis Day Show," a top-rated NBC program. Originally "live," this series is in its second year, and is now' produced on film by Denmac Productions, using a Mitchell 35mm BNC camera. -'.
MITCHELL The only truly Professional Motion Picture Camert
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666 West Harvard Street • Glendale 4, Calif. • Cable Address: MITCAMCO 85% of the professional motion pictures shown throughout the world are filmed with a Mitchell
Broadcasting • Telecasting
May 20, 1957 • Page 79