Broadcasting Telecasting (Apr-Jun 1957)
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unequaled EXCLUSIVE
COVERAGE!
mm
KEPR-TV
Pasco
KBAS-TV
Ephrata
Egfi —
Effective Buying Income: $981,563,000
Retail Sales:
$657,655,000
Food Sales:
$140,609,000
Drug Sales:
$22,603,000
Population: 563,875
Families:
172,250
Rich, prosperous and still growing!
The nation's newest major market offers the best TV buy in the West.
One of the
Markets
WASHINGTON
0\ >:;
• PORTLAND
LEWISTON
IDAHO
CASCADE
BROADCASTING COMPANY
NBC
CBS
ABC
NATIONAL REPRESENTATIVE: WEED TELEVISION
SEATTLE AND PORTLAND: MOORE AND ASSOCIATES
STATIONS
Goldenson Points up ABC-TV Growth at WBKB Dedication
IMPROVEMENT of operational facilities at WBKB (TV) Chicago is "another step" in ABC-TV's "projected growth" throughout the country, Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres Inc., stated in connection with WBKB formal dedication ceremonies in that city Thursday. (See condensed text of Mr. Goldenson's remarks, page 116.)
All-day observance of WBKB's new quarters [B«T, May 13] started, unofficially, with Mr. Goldenson's luncheon address before the Broadcast Adv. Club of Chicago. It continued with a tour of the station's facilities, trade and press reception, dinner for Mr. Goldenson and other ABC-TV executives. An employe's party in the evening, featuring network radio-tv and local talent, wound up the festivities. Chicago Mayor Richard J. Daley was a special guest.
The ABC-TV top level contingents present included, in addition to Mr. Goldenson, Frank Marx, vice president in charge of engineering; David B. Wallerstein, president of Balaban. & Katz Corp.; James G. Riddell. president of WXYZ-TV Detroit; Robert Stone, ABC vice president in charge of WABC-TV New York; Robert Hinckley, ABC vice president, Washington, D. C; James Beach, ABC Central Div. vice president; Sterling C. Quinlan, vice president in charge of WBKB; Mathew Vieracker, general manager of WBKB, and William Kusack, engineering director of the Chicago station.
LeMasurier Search Goes On; Plane Thought Down in Wyoming
AN EXHAUSTIVE HUNT was going on last week for Dalton LeMasurier, presidentgeneral manager of KDAL-AM-TV Duluth, and Mrs. LeMasurier. Their two-engine plane, piloted by Mr. LeMasurier, had
CORRECTION
IN RECOUNTING the history of ABC's o&o WBKB (TV) Chicago which dedicated its new facilities last Thursday [B»T, May 13], B«T incorrectly stated that Barney Balaban had died last month. John Balaban, president and co-founder of Balaban & Katz, original licensee of WBKB, died April 4. Barney Balaban is president of Paramount Pictures Inc. The late John Balaban was a board member of American Broadcasting-Paramount Pictures Inc. at the time of his death.
been reported lost May 1 1 somewhere in Wyoming.
The LeMasuriers were enroute home from a trip to California and Texas when their last radio report was heard near Cherokee, Wyo. The plane was thought at first to be down in a mountainous area, but search crews are scouring other parts of the state as well.
Searchers included college students, cowboys and numerous private citizens, on foot, horseback, in jeeps, automobiles and airplanes, in addition to the U. S. Air Force, National Guard, Civil Air Patrol, Wyoming Dept. of Aeronautics, Highway Patrol and Forest Rangers. Some 40 planes and helicopters were in the air when weather allowed.
Donald LeMasurier of Duluth, elder son of the LeMasuriers and publisher of a boating magazine, was in Wyoming participating in the search. Also in Wyoming were Odin S. Ramsland, vice president-commercial manager of KDAL-TV, and Robert A. Dettman, vice president-chief engineer.
What was characterized by officials as the worst weather in Wyoming's history impeded the search both on land and in the
CASCADE Broadcasting's new Cessna 182 is minimizing the 40,000 square miles covered by the firm's radio-tv operation in the Northwest. Charting a hop are Thomas C. Bostic (r), vice president and general manager of Cascade, and Jack Everhart, formerly manager of a station in the Yakima, Wash., area who now is combining pilot and regional sales functions for Cascade. Cascade properties are KIMA-AM-TV Yakima, KEPR-TV Pasco, KBAS-TV Ephrata, KWIE Kennewick and KWAB (TV) Walla Walla, Wash., and KLEW-TV Lewiston, Idaho.
Page 84 • May 20, 1957
Broadcasting • Telecasting