Broadcasting Telecasting (Apr-Jun 1957)

STATIONS EDUCATION air. A combination of rain, snow, hail and fog made movement difficult even for horses. The LeMasuriers had visited their other son, Ronald, in Pasadena, and their daughter, Mrs. Stephen Collins, in El Paso, Tex. When their craft last was heard from they were flying from Salt Lake City to Rapid City, S. D., on one leg of the flight from Pasadena to Duluth. WINN Announces Cancellation Of New Agency Incentive Plan WINN Louisville has withdrawn an offer made the first of this month to give advertising agencies commissions in excess of 15%, according to the amount of business placed on the station. Under the plan, agencies placing $1,000$2,000 would have received 17.5% commission and 20% on more than $2,000. But now the station says, "Our faces are red — and what WINN had planned as a friendly gesture to advertising agencies in Louisville has turned out to be just the opposite." Replying to criticism that the plan appeared to be an inducement to agencies to place more advertising on WINN, the letter retracting the plan says: "That thought never entered our minds. The only thought we had was this — Louisville agencies have placed a lot of advertising on WINN. WINN, in turn, has been, and is, producing outstanding results for agencies and clients. In gratitude to the agencies, WINN conceived the plan — and for no other reason. "We are still gratified. However, we must withdraw the offer. In the meantime, all of us at WINN are searching for a new way to say 'thanks' that will be acceptable to everyone— and we welcome your ideas." The letter is signed by Glen A. Harmon, vice president and general manager of the station. Stars National Adds 5 Stations STARS National Inc., New York, announced last week it has been appointed national representative for the six radio stations belonging to the OK Group (Paglin-Ray stations). Stars National previously had represented only KYOK Houston, according to Bernard Howard, president of the representation company, but now also will handle WBOK New Orleans, WLOK Memphis, WXOK Baton Rouge, KAOK Lake Charles, La., and KOPY Alice, Tex. Shields to Manage KFIV KFIV Modesto, Calif., formerly KMOD, has named Larry Shields as general manager, effective May 1. Mr. Shields formerly was sales manager of KFMB-TV San Diego and XETV (TV) Tijuana, Mexico. Other new KFIV staffers include: Roger Roach, formerly with KCBQ San Diego, account executive, and Gary Dean and Bennett Brownell, announcers. New WCHS-TV Tower in Use WCHS-TV Charleston, W. Va., put its new tower in Putnam County into operation Wednesday. Effective radiated power from the 5 kw transmitter is 32 kw. Five-Point Plan Proposed For Radio-Tv Journalism THE Council on Radio and Television lournalism (an agency of the National Assn. for Education in lournalism), in an effort to aid educational planning in colleges offering courses in radio and tv news, has revised its original 1945 standards in favor of a more up-to-date coverage. The council is offering a five-point plan with principal changes in the area of tv news. Particular emphasis is placed upon these points: 1. A general education is the proper basis for training in broadcast journalism and should constitute about three-fourths of the student's total academic program. 2. An understanding of the importance of broadcasting as a social instrument and of its relationship to government should be acquired, including an introduction to research techniques. 3. The newsman-to-be should be thoroughly versed in gathering, writing and editing news for radio and tv. Microphone techniques and a background in photography should be included. 4. Only the thoroughly competent should be employed as teachers. 5. Lab facilities should be more than just "adequate." A regular wire news service and studios equipped for both live and closed circuit broadcasting experience should be considered basic. "It isn't our purpose to lay down detailed requirements for individual courses, nor for departmental jurisdiction," says Council Chairman Prof. Harry Heath of Iowa State College. "About 80 colleges and universities offer courses in news broadcasting, and their approaches to this training naturally vary somewhat. We want our standards to be such that they can be interpreted intelligently by qualified teachers to meet their own situations." Wisconsin Group Forms Stereophonic Network STEREOPHONIC broadcasting has gone network in Wisconsin and become a practical reality, according to the Wisconsin State Radio Council. Last fall, after an experimental series of eight programs in Madison, the council planned the Wisconsin Stereophonic Network, including 10 stations of the Wisconsin State Broadcasting Service (transmitters carrying non-commercial, educational programs) and two independent commercial fm outlets— WWCF Greenfield and WFMR Glendale. The network now includes eight fm and two am (WHA Madison and WLBL Auburndale) outlets, with educational programs and music programmed Sunday-Friday, 7: 15 a.m. -10 p.m. WHA is operated by the U. of Wisconsin. The new network is divided into a dualchannel system. Eight stations of the state fm network make up the "blue" channel, available in certain parts of the state; the two commercial fms (WWCF and WFMR) joined with the two state ams (WHA and WLBL) to form the network which carries the "green" channel. The latter was set up to achieve still greater state area coverage. The green channel signal from Madison is relayed via WHA-TV sound to WWCF, a high power fm outlet, which serves as key station for the green channel. All rebroadcast signals originate from fm stations and no am signal is ever rebroadcast, assuring high quality, according to the council. WGBH-FM-TV Staff Reorganized With Gunn as General Manager A NEW executive nucleus, headed by General Manager Hartford N. Gunn Jr., takes over the operation of educational stations WGBH-FM-TV Boston today (Monday). Mr. Gunn, former assistant general manager, succeeds Parker Wheatley, who resigned after 11 years with the Lowell Institute stations [B«T, May 13]. Three assistant general manager posts have been created to direct principal divisions of the broadcasting operation. Named to fill them: Dave Davis for WGBH-TV, Jack Summerfield for WGBH-FM and Paul Rader for motion pictures and new program development. Other changes in the WGBH-FM-TV lineup: Robert Larsen, producer-director, has been appointed program manager of the stations, and Norman Feather, traffic manager, has been promoted to film manager. Resigned: Edward G. Sherburne Jr. and Lawrence Creshkoff, director and assistant director of programs, respectively. Emerson Names Advisory Group To Aid Radio-Tv Curriculum AN Emerson College Broadcasting Advisory Committee was formed last week to "counsel, advise, help, and inspire" the Boston institution's broadcasting curriculum, suggest collateral activities for its students and advise on their employment, and expand Emerson's physical facilities, which include WERS-FM Boston. Among the members of the committee: Henry Schachte, advertising vice president of Lever Bros, and a trustee of Emerson College: Sylvester (Pat) Weaver, independent program producer and former NBC board chairman; Jules Dundes, CBS Radio vice president; W. C. Swartley, Westinghouse Broadcasting Co. vice president. G. Wright Briggs Jr., Boston radio-tv director of BBDO; Sol Taishoff, editor-publisher of Broadcasting • Telecasting; Eldridge Peterson, publisher of Printer s Ink; Herbert L. Krueger, vice president and general manager of WTAG Worcester, Mass. Franklin A. Tooke, general manager of WBZ-TV Boston; William B. McGrath. managing director of WHDH Boston: Thomas Y. Gorman, general manager of WEEI Boston: Richard Woodies, Henry I. Christal Co. Inc.. Boston; Philip E. Nutting. New England advertising manager of Holiday magazine, and vice president of the Advertising Club of Boston; Bruce G. Pattyson of Blair-Tv in Boston; Edgar Kobak, broadcasting consultant, New York. Frank S. Christian, vice president and manager of Kenyon & Eckhardt, Boston; Paul H. Provandie, president of Hoag and Provandie, Boston. Page 86 • May 20, 1957 Broadcasting • Telecasting