Broadcasting Telecasting (Apr-Jun 1957)

There are all kinds, but in Los Angeles television the advertiser who takes the cake is the one who grabs the opportunities. With KTTV, the flexible independent, the ability to move quickly is normal, even innate. That's why KTTV has time and again improved its advertisers' positions in television by swift, fortuitous moves of programs into opportune time periods. That's why, also, KTTV is the first— and the lastplace to check before you decide on TV in Los Angeles. KTTV's flexibility is the perfect complement to the turbulence that is Los Angeles television. In Los Angeles television, be a flexible buyer. Los Angeles Times-MGM Television r 1 Represented nationally by BLAIR -TV Page 88 May 20, 1957 MR. ATKINSON INTERNATIONAL Canadian Advertisers Elect Thomas M. Atkinson President THOMAS M. ATKINSON, 48, advertising manager of DuPont of Canada Ltd., Montreal, Que., was elected president of the Assn. of Canadian Advertisers at its 42nd annual meeting at Toronto May 6-8. He succeeds R. R. Mcintosh, vice president of General Foods Ltd., Toronto, Ont. H. E. Whitehead, Kimberly Clark Products Ltd., Toronto, was elected executive vice president. Other Vice presidents elected were G. C. Clarke, Standard Brands Ltd., Montreal; J. J. McGill, Imperial Tobacco Co., Montreal; E. T. Gater, Sterling Drugs Ltd., Windsor, Ont.; J. C. Miller, Ford Motor Co. of Canada, Toronto; and A. B. Yeates, Prudential Insurance Co. of America, Toronto, who was also elected treasurer. B. E. Legate was re-appointed general manager and secretary with offices at Toronto. Schwerin Sets Montreal Tests For French-Language Tv Fare TESTING of French-language television programs and commercials will begin shortly in Montreal by Schwerin Research Corp. It is anticipated that the first four sessions, to be held lune 4-7, will be forerunner of regular survey schedules in the French-language region. Griffin B. Thompson has been appointed managing director of the Canadian operation for Schwerin. He formerly was chief of the research and reports division of the National Film Board of Canada. Among the questions advertisers, agencies and CBC will have the chance to explore in the French-language testing are: To what extent do entertainment appeals to the French and English-speaking audiences differ? Are the same selling themes influential in both markets, and if not, what are the explanations for differences? What types of personalities and presenters are most acceptable to the two audiences? To make comparisons possible where desired, there is an opportunity for running matching English-language tests at regularly scheduled sessions in Toronto, Schwerin said. Germany May Shut Down Station EUROPE NO. ONE, located in the Saar and one of Europe's strongest commercial radio stations (400 kw, long wave band), is likely to be closed by the Bonn Government, according to an informed source in Bonn. This is the general impression in the West German capital after the Bundestag's (Lower House) Committee for Press, Radio & Film Affairs discussed the status of the station. Europe No. One is located near Saarlouis, not far from the French border. Its license was granted by the Saar administration when the area was an independent state. Meanwhile, the Saar has been returned to West Germany, which has no privately owned stations. The Bundestag committee doubted the legality of the station's license and asked the West German postal authorities for an opinion on whether the station's license should be revoked or altered. West Germany's UFA Enters Tv Film Field in Surprise Move UFA, largest West German motion picture concern, has announced plans to make 12 single television films of 28 and 55-minute lengths. This is the first move of a German theatrical film company into the tv field, reversing the previous attitude of German film makers who pledged "no single foot of film for tv" some time ago. The UFA move caught the German theatrical industry by surprise. Because of UFA's dominating position, remaining industry in Germany is likely to follow suit, it was believed. UFA has established its tv film division in Templehof, West Berlin. A company spokesman indicated recently that UFA is aware of the potential of the American market and that UFA sooner or later will try to enter the U. S. with its own product. The first series of 12 UFA tv films is being made on a pre-production contract with all existing German tv stations, which are likely to use the footage jointly (and pay for it jointly for lower per-station costs, a common method in Germany now). Canadian Tv Production Down CANADIAN FACTORIES produced 94,831 tv receivers in the first three months of 1957, compared with 171,761 in the same period last year, the Radio-Electronics-Tv Mfrs. Assn. of Canada, Toronto, reports. Sales of tv sets in the first three months of this year totaled 108,478 sets, with 38,721 sets sold in Ontario province, and 28,721 in Quebec province. Factory production of radio sets in the first three months of 1957 totaled 140,426 compared to 148,181 for the same period last year. Sales of radio sets in the first three months of this year numbered 119,543, of which 56,067 were sold in Ontario, and 25,558 in Quebec province. AAP Tells Overseas Plans A CONTRACT for Australian use of AAP's Warner Bros, features and Popeye cartoons is expected soon, Norman Katz, director of AAP's foreign department, has announced in New York. Mr. Katz revealed AAP plans 10 set up distribution centers in the Eastern Hemisphere and to complete a 10-year pact with a distribution firm to be formed in Latin America. He said the Popeye cartoon contract with Granada TV and Associated Rediffusion for British tv involved a "substantial" amount. Soon to be distributed for tv and theatres in U. S. and abroad, he added, are 1,400 Warner Bros, short subjects. Broadcasting Telecasting