Broadcasting Telecasting (Apr-Jun 1957)

SALES BLOOM IN THE RICH TULSA. MARKET... WHEN YOU USE 50,000 WATTS 740 KC ASK YOUR BLAIR MAK FOR. THE K*m STORY MEMO: TIMEBUYERS! You must use the most POWERFUL Station in Northeastern Pennsylvania's Rich 17 County Area to really cover the market. * WILK-TV Reac hes better than 85% of the 314,984 sets in its coverage area! * WILK-TV Reaches more community cable subscribers than any other Station in the Wilkes-Barre-Scranton Area! * WILK-TV Provides clearer "line-ofsight" to all important surrounding population centers than any other Station in the area! * WILK-TV Carries your message from Reading to New York State — from Lock Haven-Williamsport Area to New Jersey! 1 MILLION + WATTS GET THE FACTS! AWARDS SDX Makes Radio, Tv Awards For Public Service, Reporting BRONZE medallions and plaques were presented to the winners of the 25th annual Sigma Delta Chi awards for distinguished service in journalism Thursday night at the SDX annual dinner at the Hotel Pierre in New York. Sol Taishoff, editor and publisher of B»T and national president of SDX, made the presentations. Radio winners were Howard K. Smith of CBS in London for news writing, Edward (Johnny) Green of KPHO Phoenix for reporting, and CBS Radio for public service in radio journalism. Tv winners were Ernest Leiser and Jerry Schwartzkopff of CBS and Julian B. Hoshal and Dick Hance of KSTP-TV Minneapolis-St. Paul for reporting (duplicate awards), and KPIX (TV) San Francisco for public service in tv journalism [B«T, April 22]. Gen. Curtis E. LeMay, commander-inchief of the Strategic Air Command, was principal speaker at the dinner, which was sponsored by the New York chapter of SDX, the Deadline Club. Elmer Walzer of UP was named president of the Deadline Club, and Howard Kany of CBS and Allan Gould of AP were elected vice presidents. AWARD SHORTS NBC Radio and Bob Considine awarded Distinguished Service Citation of U. S. Reserve Officers Assn., for their "outstanding contribution to the national defense interests of the United States." Award is for broadcast by Mr. Considine aired on NBC Radio last February stressing need to maintain Strategic Air Command at maximum strength. CBS cited at Fourth Annual American Film Assembly Golden Reels of 1957 Awards for Report From Africa, produced by Edward R. Murrow and Fred W. Friendly. Vernon S. Batton, recently retired manager, WDAF Kansas City, Mo., received first annual Broadcasting Service Award from U. of Kansas' radio-tv division for his "constant search for and devotion to the highest standards of broadcasting in the public service and specifically his service to station WDAF and the Kansas City area 1924-57." Elon G. Borton, president-general manager, Advertising Federation of America, awarded "Medal for Distinguished Service" to journalism and advertising by U. of Missouri School of Journalism. WRCV Philadelphia received special award from Mental Health Assn. of Southeastern Pennsylvania on behalf of its weekly The Psychiatrist. WBUF (TV) Buffalo, N. Y., received citation from U. of Mich. Club of Buffalo for its Marriage series. WCKR Miami received Florida Governor's placque for "outstanding service" in promotion of state products and services. Edward Hitz, NBC vice president in charge of Central Div. tv network sales, and Harold Smith, division tv sales promotion director, honored with meritorious service medallions from American Heart Assn. for work in local fund-raising campaign. General Electric Receiving Tube Dept. and Transfilm Inc. were presented Golden Reel Award for GE sales promotion film "Through the Looking Glass" by Film Council of America fortnight ago in N. Y. Al Frances, WHBC Canton, Ohio, news director, honored by Canton City Council resolution to give him "public acclaim for the tremendous job he has done in keeping alive the importance of immunization against polio." Mr. Frances made daily reports on problems of mass innoculations. Chuck Zink, host of WTVJ (TV) Miami's Popeye Playhouse, presented silver trophy by Mackle Co. for "devotion to the children of Dade County." WQED (TV) Pittsburgh, educational, cited by Pennsylvania Assn. for Adult Education for "significant contributions within the divergent areas of adult education." James McNamara, KLAC Los Angeles, awarded plaque from College magazine for his weekly, Listen, Los Angeles, which was designated "best West Coast current events panel show on radio." WBT and WBTV (TV) Charlotte, N. C, received certificate of merit for "outstanding public service rendered to the motoring public" from N. C. State Automobile Assn. KRNT Des Moines, Iowa received Award of Merit from State Assn. for Mental Health for "outstanding and distinguished service in promoting better mental health in the state of Iowa." George F. Hartford, vice president, WTOPTV Washington, received gold medal award from Art Directors Club of Washington for "encouraging creativity in art and photography by the WTOP-TV staff." WTOP-TV was awarded another gold medal and three honorable mentions for its newspaper advertising and its tv slide artwork. A. James Ebel, manager, KOLN-TV Lin "I'd be listening to KRIZ Phoenix, if you could only fix a radio!" Page 92 • May 20, 1957 Broadcasting • Telecasting