Broadcasting Telecasting (Apr-Jun 1957)

coin. Neb., honored by Nebraska Wesleyan U.'s journalism honorary. Gamma Upsilon, for "forward looking leadership in making tv a leading news and entertainment medium*' and for "outstanding contribution to . . . public communications in Nebraska." KING-TV Seattle, cited by Seattle Adv. & Sales Club for second consecutive year for "excellence in advertising." First place award was for national advertising campaigns under $50,000. Fred Ban-, WWRL program manager, John Henry Faulk, WCBS, Harry Novik, WLIB general manager and Ralph Weil, WOV general manager, all New York stations, received citations for help in finding homes for Negro children in campaign conducted by Federation of Protestant Welfare Agencies. Alexander Kendrick, CBS News correspondent in London, awarded citation from English-speaking Union "for outstanding contribution toward better understanding among English-speaking peoples in 1956." Mike Boudreau, account executive, WDRC Hartford, Conn., wins top award from Hartford Adv. Club for nightly news program. Phyllis Knight, WHAS-AM-TV Louisville, was honored with special award from Kentucky Division of the American Cancer Society, in recognition of work done through her radio and television programs. WCAU-TV Philadelphia received certificate of commendation from Pennsylvania National Guard for "patriotic service rendered," with its Parade Party (Sat., 2:304:30 p.m.) in "interest of National Guard recruitment," which features National Guard talent exclusively. WICC-AM-TV Bridgeport, Conn., received Connecticut State Dental Assn. second annual Horace Hayden Award for "outstanding performance" in public education in field of dental health. WTIC Hartford, Conn., received two Merit awards for "public service by radio station" from Advertising Club of Hartford; one in recognition of success of WTIC farm youth project, other for "outstanding support" of Gov. Ribicoff's anti-speeding campaign. WBTV (TV) Charlotte, awarded certificate for having "top tv news operation in North and South Carolina" by Radio & Television News Directors Assn. of Carolinas. WRCA-AM-TV New York, received special award from Mayor Robert F. Wagner citing stations' 200th broadcast of public service program, Citizen's Union Searchlight. CBS-TV's You Are There series and See It Now program titled "The Vice Presidency" received two of 10 national film awards given annually by Scholastic Magazine to "outstanding films" in educational field. Jerome H. Walker, Rye, N. Y., publisher, announces first issue of Journalism Awards Directory, covering listing of eligibility, dates of entry, identification in 200 contests in fields of radio-tv, newspapers and magazines. Information obtainable from Mr. Walker at P. O. Box 434, Rye, N. Y. LARGEST OF ANY STATION IN IOWA AUDIENCE OR ILLINOIS (outside Chicago) According to Nielsen ©overage Service, WOCTV Leads in ALL Categories: Number of Homes Reached Monthly, Number Reached Weekly . . ffl ... Weekly and Daily upaytime Circulation; 1 Weekly and Daily Nighttime Circulation. WOC-TV Coverage Data Population Families Retail Sales Effective buying Income Source Number TV Homes Source 1,568,500 484,800 $1,926,588,000 $2,582,388,000 1956 Survey of Buying Income (Sales Management) 317,902 Advertising Research Foundation WOC-TV -Davenport, Iowa is part of Central Broadcasting Company which also owns and operates WHO-TV and WHO Radio-Des Moines The Quint-Cities Station— Davenport and Bettendorf in Iowa: Rock Island. Moline and East Moline in Illinois. WOC TV Channel 6 •Maximum Power • Basic NBC Col. B. J. Palmer, President Ernest C. Sanders, Res. Mgr. Mark Wodlinger, Res. Sales Manager PETERS, GRIFFIN, WOODWARD, INC. EXCLUSIVE NATIONAL REPRESENTATIVES The better equipped stations are dominating the field with more listeners and more advertisers m GATES RADIO COMPANY Broadcasting Telecasting MANUFACTURING ENGINEERS SINCE 1922 QUINCY, ILL., U. S. A. May 20, 1957 Page 93