Broadcasting Telecasting (Apr-Jun 1957)

J> DAV/S Never mind the uranium, Charlie, wait 'til you hear what's happening at WPTR. SALES PROMOTION freelance k-7 ALES-PRODUCING, prizewinning presentations, brochures, ad campaigns, direct mail, etc. One TV presentation was described as "one of the most forceful sells ever seen." A program presentation was called, "last word in sell." Clients include radio and TV networks, stations, representatives, syndicators, etc. Retainer or fee basis. PETER ZAIMPHIR 565 Fifth Avenue, NYC, 17 PROGRAMS & PROMOTIONS RADIO WEEK SUCCESS CITED, TV WEEK SET WHILE success stories still were being reported for National Radio Week (May 5-11), the NARTB and Radio-ElectronicsTv Mfrs. Assn. jointly announced that National Television Week has been set for Sept. 8-14. The tv observance previously had been scheduled for Sept. 22-28 but the earlier date was adopted to run concurrently with fall merchandise promotions by set manufacturers and dealers. Co-operating with the two associations are the Television Bureau and National Appliance & Radio-Tv Dealers Assn. The co-sponsors will start preliminary planning within a fortnight. The success stories of stations across the country in local-angle promotions of radio week [B»T, May 13] were typified by the feat of KMOX St. Louis. The station reports it received 419,805 pieces of mail in seven days during a contest it sponsored for radio week. The "popularity contest" drew entries from 44 states, according to Paul Douglas, KMOX public relations director. Listeners were asked to mail a post card to their favorite personality, and a drawing was held daily to select a winner from the listening audience. Each winner received either a portable or clock radio, whichever was allotted to the personality who received the winning card. The station reports the post office had to call for reserve shipments of post cards and that drug stores were "virtually sold out of mailing supplies" as a result of its contest. The New Jersey Broadcasters Assn. marked the week by commending Gov. Robert B. Meyner for "responding to the people's right to know" with his weekly radio and tv reports on the state's affairs. He also was presented with a transistor radio. Arizona Gov. Ernest W. McFarland paid tribute to the radio broadcasting industry in a proclamation. KGHL, KBMY, KOYN and KOOK, all Billings (Mont.) stations, teamed up to invite businessmen from that area to a cocktail hour and dinner at a local hotel to celebrate the special week. WLW, WSAI, WCKY, WCIN, WCPO and WKRC cooperated to choose a "Miss AIMS TO PLEASE WBKB (TV) Chicago is using its Ampex video tape recorders to silence criticism over its failure to carry two ABC-TV programs. The station's decision not to carry the network's Rock 'n' Roll Revue live May 4 and 11 and to run in a film instead prompted comment by Chicago Tribune Radio-Tv Editor Larry Wolters. WBKB then rescheduled the shows, reproduced by Ampex video tape, for May 1 8 and 25. The series features such stars as Guy Mitchell, Sal Mineo, June Valli, Edie Adams and Charlie Gracie. Cincinnati Radio Week" in observance of the local and national celebration. WESC-FM Greenville, S. C, sent congratulatory letters to all South Carolina stations during radio week. Three greater Boston Mayors, Fred Lampson (Maiden), Phillip J. Crowley (Everett) and Alfred P. Pompeo (Medford), took time out to proclaim National Radio Week. WDON and WASH (FM) Washington invited Maryland U. radio students to handle the entire announcing schedule for one day. The station reports all broadcasts went on schedule without mishaps. Weather Bureau Salutes Stations THE Weather Bureau of the U. S. Dept. of Commerce took the occasion of National Radio Week (May 5-11) to salute radio stations with long records of direct weathercasts. A letter from F. W. Reichelderfer, Weather Bureau chief, to KIRO Seattle, only far western station in a group of 10 stations with the longest records of cooperation, thanked KIRO for "invaluable cooperation" since Nov. 12, 1937. Similar letters went to WMBD Peoria, 111.; WIBW Topeka, Kan.; KGBX and KWTO, both Springfield, Mo.; KANS Wichita, Kan.; WSOC Charlotte. N. C; WWSW Pittsburgh. Pa.; KFEQ St. Joseph, Mo., and WDAF Kansas City. WBBM-TV Begins Women's Contests IF Chicago area women are willing to share their pet hints with others, they may win themselves a day-long shopping tour with WBBM-TV's Lee Phillip. The Chicago station is sponsoring four two-week contests in connection with its Shopping With Miss Lee show. The contests are to cover hints on traveling, bridal showers, keeping cool in the summer and hot weather desserts. The weekly winner will receive a hat as her prize and at the end of the contests, a grand prize winner will be selected for the shopping trip. Students Compete for Scholarships SIX high school students from the New York metropolitan area competed for a college scholarship May 4 on the season's final program of Junior Town Meeting, WATV (TV) Newark, 1:30-2:30 p.m. The first , prize was $1,000 and the second prize was [ $500, both in college tuition credit. All other finalists received $100 government bonds. WSRS GREATER CLEVELAND'S NUMBER 1 STATION SRS "Radio-Active" MBS Page 94 • May 20, 1957 Broadcasting • Telecasting