Broadcasting Telecasting (Apr-Jun 1957)

PROGRAMS & PROMOTIONS WFSL-TV Philadelphia viewers now are able to see the weather recorded on instruments as it is reported by Francis Davis, weatherman. The station is using a group of five meters in the studio as well as rooftop instruments which indicate wind velocity, direction, relative humidity, barometric pressure and temperature. Shown viewing the instrument panel are (1 to r) George A. Koehler, WFIL-TV manager; Mr. Davis; E. A. Skinner, public relations manager of Pennsylvania Bell Telephone Co. (sponsor), and Edmund H. Rogers, Gray & Rogers, agency for Bell. If You Can't Beat 'Em, Join 'Em WDGY Minneapolis reports its mosquito campaign [B»T, April 29] is netting results. Mayor Eric G. Hoyer held a special meeting of officials from that area to discuss the possibility of starting a co-operative, "all out war" on the pests. The station did an aboutface in dealing with the insect problem. Its reasoning: "If you can't beat 'em, join 'em." It conducted an "Honor the Unknown Mosquito of Minnesota" campaign and several contests to call attention to the state's problem. WDGY plans to continue urging mosquito control in the future through frequent on-the-air announcements by the station's personalities. WCBS Expands 'New York' WCBS New York's feature This Is New York will be expanded to full one-hour nightly program, featuring lim McKay as host and Dave Dugan as the roving reporter, effective May 13, 10-11 p.m. EDT. Mr. McKay and Mr. Dugan will travel in and around New York City recording stories dealing with various aspects of life in the city. KDAL-AM-TV Plugs Market KDAL-AM-TV Duluth, Minn., has instituted a promotional campaign designed to interest agencies in New York, Chicago, Minneapolis and Milwaukee with the latest marketing information about the stations. Agency personnel have been sent cards which ask them to call a certain telephone number. When the number is dialed, the callers hear a brief talk from John Grandy, sales manager of the stations. He gives them pertinent data, then asks agency employes to send him a card with their name. The winning card holder (after a drawing) will be entitled to a two-week, all-expenses-paid vacation at Lake Burnside in northwest Minnesota. BROADCAST TUBES are always in stock at ALLIED Refer to your complete ALLIED Buying Guide for station equipment and supplies. Get what you want when you want it. Ask to be put on our "Broadcast Bulletin" mailing list. IMMEDIATE DELIVERY ON RCA 8D21 allied is the world's largest supplier of power and special-purpose tubes for broadcast station use. Look to us for immediate, expert shipment from the world's largest stocks. Rallied radio 100 N. Western Ave. Chicago 80 Phone: HAymarket 1-6800 Series Studies Illinois Towns SERIES of filmed studies of small Illinois towns is being inaugurated by WBKB (TV) Chicago with local merchants being offered participating sponsorship. Titled This Is Our Town, the show is produced by The Carson Co., New York. Program touches on the downtown shopping district, churches, schools, community centers, parks, farms, civic departments and inhabitants of each town, with emphasis on the average routine daily life of the community. Cicero was featured on the first two telecasts and others to follow include Crystal Lake, St. Charles and Elgin. Ull man Offers 'Melody Mileage' A new radio program, Melody Mileage is being offered to stations by Richard H, Ullman Inc. A speedometer reading is broadcast frequently during the peak traffic hours during a disc jockey show and if the mileage figures match a driver's speedometer, he wins 10 gallons of gasoline. The company reports it already has sold the program to 26 stations. WARL Debuts Activities Show WARL Arlington, Va., was scheduled to premiere This Week in Washington yesterday (Sunday). The show, a weekly feature, tells what's playing at the legitimate theatres, the motion pictures around town and what sports events are available for the week. WPDQ Showboat Shoves Off WPDQ lacksonville says it now can cover all news events that float, and report them on daily broadcasts. Last month the station took to the water on a decorated barge called the "WPDQ Showboat" and cruised up and down the St. John River broadcasting for more than six hours a day for almost a week. Programs included factual information about the river's importance to the port of Jacksonville, water safety and marine courtesy for pleasure boats. Final docking ceremonies were climaxed with a beauty-personality contest. ALLEN CHEVROLET Co.. Kansas City, observes its 25th anniversary of advertising on WHB Kansas City by signing still another annual contract. Standing (1 to r) are Dick Harris, WHB salesman; Bill Allen Jr., Allen Chevrolet; and George W. Armstrong, WHB general manager. Page 96 • May 20, 1957 Broadcasting • Telecasting